Chinese automaker Chery to launch new EV model in UK in early 2027

Chery Automobile

15/10/2026 09:30

Oct 15 (Reuters) - Chery 9973.HK said on Thursday it would launch a new electric sports utility vehicle model in Britain in early 2027, as the Chinese automaker competes for a larger share of the UK's growing EV market. 
     
Here are some details:
Chery's iCAUR brand is set to unveil a five-seater SUV in early 2027, three years after it entered the UK market with its Omoda brand
The brand is currently sold in 40 countries, Chery International, the export arm of the Chinese firm, said
Chery's collective brands have a market share of 7% in Britain so far this year through September, making it the top-selling Chinese carmaker in the country
It is also the second-largest overall seller after Volkswagen, according to trade body Society of Motor Manufacturers and Traders
The iCAUR brand will join Chery, Omoda, Lepas and Jaecoo brands that are already available in the UK market
The plans for a new launch come as European automakers struggle to compete with prices of Chinese rivals and tariff-related pressures

 (Reporting by Prerna Bedi in Bengaluru; Editing by Rashmi Aich)
 ((Prerna.Bedi@thomsonreuters.com; +91 98052 24616;))