** Shares of apparel retailer Children's Place PLCE.O
plunge ~50% to $9.90 premarket
** Expects Q4 adj. operating loss compared with prior
forecast of adj. operating profit
** Co expects net sales in the range of $454 mln to $456 mln
vs. prior range of $460 mln to $465 mln
** Says loss due to lower-than-expected merchandise margin
resulting from more aggressive promotions in an effort to
maximize sales
** Adds, working with its advisors and lenders to obtain new
financing to support operations, and is considering strategic
alternatives in the event co unable to get new financing
** In 2023, stock fell nearly 36%
(Reporting by Anuja Bharat Mistry in Bengaluru)
((AnujaBharat.Mistry@thomsonreuters.com))