RCS - Chill Brands Group - Launch of Dispensary Sales Pilot Programme

Chill BrandsAnnouncement

12/10/2022 08:00

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RNS Number : 6172C  Chill Brands Group PLC  12 October 2022

12 October 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

 

Launch of Dispensary Sales Pilot Programme

Chill Brands Group, the international consumer packaged goods company, is
pleased to announce the launch of its CBD products into select cannabis
dispensaries as part of a new sales pilot programme.

The pilot scheme will see Chill Brands' products enter an initial 20 fully
licensed dispensaries as the Company gathers sales data and customer insights.
Additional locations will be onboarded during Q4 2022. Following the
completion of this pilot phase, the Company intends to scale its dispensary
sales to additional locations across the United States.

During 2021, dispensaries in Colorado alone generated in excess of US $2
billion from sales of cannabis-based products. Consumers that frequent these
stores typically have higher levels of discretionary income than convenience
store shoppers, are already aware of and interested in cannabinoids including
CBD, and are open to trialing new brands and products. They are supported by
expert sales personnel known as 'budtenders', who act as cannabis sommeliers
to guide consumers towards suitable products.

The programme will be launched in conjunction with Bellator and Dyspense, both
Colorado-based sales and retail logistics companies with specific expertise in
cannabis products.

Further updates will be provided as the pilot scheme progresses.

Timothy Ruybal Jr., Founder of Dyspense Technologies, commented:

"Dyspense looks forward to the launch of the Chill brand into Colorado
dispensaries, where we have seen a steep increase in CBD only product sales
over the last 24 month. Chill products provide a unique alternative for
tobacco and THC consumers and we look forward to working with the Company to
expand its footprint."

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

"We are excited to be expanding our US retail distribution footprint once
more. This pilot programme is an opportunity to diversify the sales venues in
which Chill products can be found. As demand for novel, non-psychoactive
products continues to grow, we will be well positioned to offer Chill CBD to
target consumers both to complement their cannabis purchases and as a
non-intoxicating recreational alternative to THC.

We are grateful to our partners at Bellator and Dyspense for their support,
and look forward to working with these industry experts as we seek to scale
our operations within the dispensary environment."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company
concerned with the development, production, and distribution of best-in-class
hemp-derived CBD products, tobacco alternatives and other consumer packaged
goods (CPG) products. The Company operates primarily in the US, where its
products are distributed online and via some of the nation's most recognisable
convenience retail outlets. The Group's strategy is anchored around lifestyle
marketing that is designed to enhance the popularity of its products,
channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

 Kelly Gardiner (Equity Sales)

 

 

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