REG - Chill Brands Group - Acquisition of Chill.com Domain Complete

Chill BrandsAnnouncement

23/06/2022 07:01

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RNS Number : 8702P  Chill Brands Group PLC  23 June 2022

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

23 June 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

 

Acquisition of Chill.com Domain Complete

(London, UK, 23 June 2022) Chill Brands Group, the international consumer
packaged goods company, is pleased to announce that it has completed the
acquisition of the Chill.com web domain.

Following payment of the remaining balance of $800,000, the Company holds full
beneficial title to the digital asset around which it continues to build its
Chill consumer brand.

Further to previous announcements regarding the refinement of Chill Brands'
operating model, the Company is engaging with professional designers and
developers to execute a visual refresh of the Chill brand. This is intended to
improve consumer targeting and to ensure that marketing of the brand is
consistent across all regions. The refresh will focus on the brand's identity
and renew the Company's focus on marketing products containing CBD and other
natural ingredients as functional, fun, and relaxing. Updates to the Company's
websites and social media channels will follow in line with this exercise.

Callum Sommerton, Chief Executive Office of Chill Brands, commented:

"I am pleased to have completed the acquisition of the Chill.com domain name.
We are the proud owners of a highly brandable, premium domain asset reflective
of a word that is pervasive in the everyday lives of consumers and is easy to
say, spell, and remember. In an increasingly complex world, people everywhere
are looking for ways to chill.

Those qualities are gold dust for marketers, and we intend to maximise the
potential of the Chill.com domain by expanding and improving our brand which,
in common with our consumers, should be bright, energetic and youthful."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company
concerned with the development, production, and distribution of best-in-class
hemp-derived CBD products, tobacco alternatives and other consumer packaged
goods (CPG) products. The Company operates primarily in the US, where its
products are distributed online and via some of the nation's most recognisable
convenience retail outlets. The Group's strategy is anchored around lifestyle
marketing that is designed to enhance the popularity of its products,
channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

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