REG - Chill Brands Group - Agreement for CBD Distribution Support

Chill BrandsAnnouncement

18/08/2022 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20220818:nRSR3877Wa&default-theme=true

RNS Number : 3877W  Chill Brands Group PLC  18 August 2022

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

18 August 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

 

CBD Distribution Support

Chill Brands Group, the international consumer packaged goods company, is
pleased to announce that it has entered into a brokerage agreement with
Bellator Group LLC ("Bellator") to support and expand US distribution of its
product lines.

 

As part of the agreement, Bellator will work closely with Chill Brands'
internal sales team to monitor market trends. This will enable the Company to
gather more accurate data and swiftly adapt its sales plans to improve the
uptake of Chill products by retail buyers and consumers.  In addition to
developing and acting on these commercial insights across a significant
proportion of the Company's existing distribution channels, Bellator will also
market Chill's CBD range and potential future product extensions to its wider
network of retail contacts.

 

Shane Nance, Co-Founder of Bellator Group, said: "We are excited to work with
Chill Brands to help support their existing distribution channels and develop
new ones. We have been extremely impressed with their quality product line-up
and the Chill brand itself which, with the right vision and execution, has the
potential to truly stand out in the retail environment."

 

Callum Sommerton, Chief Executive Officer of Chill Brands, commented: "We are
thrilled to be working with Bellator Group to refine our approach to retail
sales. This relationship forms part of our strategy to work more closely with
retailers, ensuring that our products are given the best possible chance to
perform. As an established specialist broker for the CBD industry, Bellator
has an extensive network of connections and the expertise required to generate
success in our primary product category."

 

-ENDS-

About Bellator Group

Bellator Group is a specialist CBD product distribution and brokerage firm
with a strong track record for supporting and promoting some of the category's
most successful and well-known brands.

Bellator selects the industry's best cannabinoid goods and other products,
building custom sales programs and providing shopper marketing, education, and
direct store delivery distribution to maximise the potential of its chosen
brand partners.

Read more at: www.bellatorgroupcbd.com (http://www.bellatorgroupcbd.com)

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company
concerned with the development, production, and distribution of best-in-class
hemp-derived CBD products, tobacco alternatives and other consumer packaged
goods (CPG) products. The Company operates primarily in the US, where its
products are distributed online and via some of the nation's most recognisable
convenience retail outlets. The Group's strategy is anchored around lifestyle
marketing that is designed to enhance the popularity of its products,
channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at:

http://www.chillbrandsgroup.com (http://www.chillbrandsgroup.com)

Media enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  AGREAKPXFLKAEFA