REG - Chill Brands Group - Consumer Website Launch

Chill BrandsAnnouncement

18/10/2022 07:00

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RNS Number : 1705D  Chill Brands Group PLC  18 October 2022

18 October 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

Consumer Website Launch

Chill Brands Group, the international consumer packaged goods company, is
pleased to announce that its redeveloped eCommerce website will launch shortly
after 09:00 UK time today on the chill.com domain.

The redevelopment of Chill Brands' flagship consumer website is a key part of
the Company's omnichannel strategy, providing a refined user experience with
enhanced visuals and a streamlined customer journey. The refreshed site is
expected to deliver improved customer acquisition and conversion rates to
build on the direct-to-consumer sales channel that has grown incrementally
since the acquisition of chill.com.

This site relaunch follows the deployment of a refreshed identity for the
Chill brand which focuses on wellness and relaxation. New marketing assets
have been developed to appeal to target consumers with initial testing
demonstrating greater brand engagement and customer retention rates. This new
identity is reflected across email and social media marketing, retail sales
collateral materials, and the chill.com website which connects the Company's
US and UK-facing sales channels.

The Company intends to onboard a select number of complementary products to
Chill.com as it seeks to establish a curated wellness marketplace that will
generate additional site traffic, revenue, and growth opportunities.
Discussions are underway with potential brand partners and this launch will
enable negotiations to progress.

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

"The launch of our redeveloped ecommerce website marks an important milestone
for the Chill brand. Chill.com now provides a more engaging shopping
experience that is better equipped to convert and retain customers.

Consumers are increasingly looking for wellness and relaxation products made
from naturally sourced ingredients. We are monitoring these trends closely and
look forward to developing the platform further as we seek to onboard
synergistic brand partners that will expand the reach and revenue-generating
capabilities of the Chill.com site."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company
concerned with the development, production, and distribution of best-in-class
hemp-derived CBD products, tobacco alternatives and other consumer packaged
goods (CPG) products. The Company operates primarily in the US, where its
products are distributed online and via some of the nation's most recognisable
convenience retail outlets. The Group's strategy is anchored around lifestyle
marketing that is designed to enhance the popularity of its products,
channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

 Kelly Gardiner (Equity Sales)

 

 

 

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