REG - Chill Brands Group - Expansion of Retail Programme

Chill BrandsAnnouncement

12/12/2022 07:01

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RNS Number : 2780J  Chill Brands Group PLC  12 December 2022

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

12 December 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

 

Expansion of Retail Programme

Chill Brands, the international consumer packaged goods company, announces
sales to a new distribution partner and an expansion of its US retail store
programme.

The Company has received an initial purchase order totalling in excess of
$20,000 from a large national distributor serving a number of popular tobacco
and liquor stores chains.

Following the sale, Chill Brands' existing range of CBD products will enter an
additional 60 stores across the Western United States. These stores follow 20
Colorado-based independent retail locations and 20 licensed dispensary outlets
that commenced sales and pilot programmes of Chill Brands' products during
Autumn 2022.

These latest retail sales developments build on the Company's existing
presence in 600 stores including Yesway/Allsup's and branches of Smoker
Friendly. Chill Brands' recent activity represents a retail footprint
expansion of more than 15%.

The Company continues to work with its distribution partners to extend its
sustainable and targeted rollout to retailers throughout the US. Many of Chill
Brands' existing distribution and retail partners have also expressed interest
in carrying the Company's new range of nicotine-free vapour products that was
announced on 7 December 2022.

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

"We are thrilled to be continuing our store rollout and are excited to be
activating 60 new stores. The Chill brand has enjoyed a warm reception from
the new locations it has entered during the past few months, where our novel
tobacco alternative products have attracted sustained attention from relevant
consumers.

It is important to recognise that CBD is a unique product which is best suited
to specialist outlets, as reflected by our updated rollout strategy. We
continue to take steps to proliferate Chill CBD products throughout the US
retail environment and look to growing our store footprint further."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company
concerned with the development, production, and distribution of best-in-class
hemp-derived CBD products, tobacco alternatives and other consumer packaged
goods (CPG) products. The Company operates primarily in the US, where its
products are distributed online and via some of the nation's most recognisable
convenience retail outlets. The Group's strategy is anchored around lifestyle
marketing that is designed to enhance the popularity of its products,
channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

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