REG - Chill Brands Group - Strategic partnership with SYP Global

Chill BrandsAnnouncement

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RNS Number : 2939Y  Chill Brands Group PLC  08 September 2025

 

 

8 September 2025

Chill Brands Group plc

("Chill Brands" or the "Company")

 

Strategic partnership with SYP Global

 

Chill Brands Group Plc (LSE: CHLL), the consumer packaged-goods distribution
company, is pleased to announce that it has entered into a strategic
partnership with SYP Global Limited ("SYP"), a company developing a pioneering
new nicotine delivery system.

 

SYP is developing a new nicotine delivery technology that fundamentally
differs from conventional electronic nicotine systems. The platform avoids
heating elements and using the solvents typically found in conventional vape
liquid, thereby preventing the formation of harmful thermal by-products such
as carbonyl compounds and metallic particles. This reduction in potential
toxicant exposure is expected to deliver a cleaner aerosol profile and a
smoother user experience compared with existing nicotine delivery devices.
Chill Brands' Directors believe that SYP's product could represent a
first-to-market innovation in the nicotine alternatives category.

Chill Brands has been appointed as SYP's brand expansion partner, responsible
for supporting the development of the brand and facilitating its route to
market through Chill Connect's established distribution network. As part of
the partnership, Chill Brands' Chief Executive Officer, Callum Sommerton, will
join the Board of Directors of SYP Global Limited. In this capacity, he will
support the development, commercialisation and intellectual property
protection of SYP's technology while facilitating cooperation with Chill
Connect, which will be used to run in-market trials with the intention of
progressing to distribute future SYP products at scale.

 

The technology is under development and is expected to be in a form ready for
commercial sale within 12 months. It is therefore not expected to generate
revenue for the Company in the immediate term. While no guarantees can be made
as to its ultimate success or regulatory acceptance, the Company's Directors
believe that alignment with SYP at this early stage represents a
high-potential opportunity for Chill Brands. For the avoidance of doubt, Chill
Brands has not made an equity investment in SYP as part of this strategic
partnership and is not funding the development of the product. Both SYP and
Chill Brands will provide further updates on progress as and when it is
appropriate to do so.

 

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

 

"We are delighted to have partnered with SYP and look forward to being a part
of the journey as they develop this groundbreaking technology.

 

This is a phenomenal opportunity for the Company to align itself with a truly
novel nicotine delivery platform from the very beginning. It is rare to
encounter a technology that has the potential to reshape an industry, and I
believe that SYP has the chance to do just that - offering consumers a clean
alternative that works without heating and supports both oral and inhaled
intake of active ingredients.

 

This step reflects Chill Brands' model as a route-to-market partner for
high-quality, novel products, and underlines our commitment to bringing the
most innovative technologies to market while working closely to shape their
development and guide them towards commercial success.

 

We look forward to seeing SYP's technology progress from prototype to
pre-market trials, and to leverage our Chill Connect network to deliver this
innovation to retailers throughout the UK."

 

Christof Niederberger, Founder of SYP, commented:

"After years of dedicated development, we are proud to have reached the first
working prototypes of what we believe will be a category-defining innovation
in nicotine delivery.

SYP may be a young company, but this technology has been years in the making,
and we have every confidence it will reach the market and reshape the smoking
and vaping landscape.

The strategic partnership with Chill Brands gives us an invaluable ally with
the experience, distribution strength, and brand-building credentials to help
shape our journey. We are genuinely excited to be working so closely with
Callum and his team as we bring this pioneering product closer to launch."

 

-ENDS-

 

Media enquiries:

 Chill Brands Group plc                                      contact@chillbrandsgroup.com

+44 (0)20 4582 3500
 Harry Chathli, Chairman

 Callum Sommerton, CEO
 Allenby Capital Limited (Financial Adviser and Broker)      +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor/Lauren Wright (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is a distribution-led
consumer packaged goods company focused on bringing novel fast-moving consumer
products (FMCG) to market. The Company specialises in the sale and
distribution of tobacco alternatives, functional beverages, and other
innovative consumer goods, with a particular emphasis on the convenience store
channel. Chill Brands partners with a mix of established FMCG businesses and
emerging high-potential brands to provide comprehensive route-to-market
solutions. Chill Brands also operates the chill.com e-commerce website, on
which it is building a marketplace of products from third-party brands.

 

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

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