REG - Chill Brands Group - Chill Appointed UK Distribution Partner by RELX

Chill BrandsAnnouncement

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RNS Number : 3386X  Chill Brands Group PLC  01 September 2025

 

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

 

1 September 2025

Chill Brands Group plc

("Chill Brands" or the "Company")

 

Chill Brands Appointed Primary UK Distribution Partner by RELX

 

Chill Brands Group Plc (LSE: CHLL), the consumer packaged-goods distribution
company, is pleased to announce that it has been appointed as Primary
Distribution Partner in the UK for RELX International ("RELX"), a global
leader in the vaping sector.

 

Highlights

·    Chill Brands appointed as primary UK distributor for RELX, one of the
world's leading vape companies.

·    Dedicated Chill Connect sales team to activate and expand UK
distribution, initially focused on RELX's UK-compliant MaxGo pod-system
devices, through independent convenience stores.

·    Chill Connect distribution division's largest deal to date is
expected to lead to a material increase in revenue during the financial year
to 30 September 2026, with support from the inventory financing facility
announced on 20 December 2023.

 

The appointment follows exceptional sales potential demonstrated in recent
trials conducted by the Company's Chill Connect retail sales division. Under
the terms of this agreement, Chill Brands will build a dedicated sales team to
distribute RELX's UK-compliant pod system devices nationwide, with a primary
focus on independent convenience stores, the core strength of the Chill
Connect division.

By combining RELX's global expertise with Chill Connect's specialist
route-to-market capabilities, Chill Brands' Board believes that this
partnership is positioned to capture meaningful market share in the UK vape
category.

The first RELX stocks to be supplied by Chill Brands are expected to arrive in
the UK during September 2025, with the working capital required to execute
this agreement to be financed through the Company's existing inventory
financing facility announced on 20 December 2023.

 

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

"This distribution agreement between Chill Brands and RELX International marks
a significant milestone in our growth journey. RELX is a leading global vape
company, and as their Primary UK Distribution Partner we gain the opportunity
to introduce a proven, science-led product range into one of the
fastest-evolving vape markets in the world. With our established capabilities
in convenience store distribution, Chill Brands is positioned to drive uptake
of this product range.

 

"This agreement is expected to deliver a material increase in revenues for
Chill Brands as we expand RELX's market share in the UK through our dedicated
sales team and specialist route-to-market capabilities. Together, we are
focused on driving sustainable growth while responding to consumer demand for
high-quality reuseable vaping products."

 

Richard O'Doherty, Head of Sales & Head of Commercial at RELX
International, added:

"We are delighted to be working with Chill Brands as our Primary Distribution
Partner in the UK. Their proven strength in the independent convenience sector
makes them ideal to bring RELX products to market. We have great confidence in
the MaxGo range, which offers innovative, compliant, and reliable pod-based
solutions designed to meet the needs of UK adult consumers. Together with
Chill Brands, we look forward to expanding RELX's presence in the UK and
delivering long-term value for retailers and consumers alike."

 

-ENDS-

 

Media enquiries:

 Chill Brands Group plc                                      contact@chillbrandsgroup.com

+44 (0)20 4582 3500
 Harry Chathli, Chairman

 Callum Sommerton, CEO
 Allenby Capital Limited (Financial Adviser and Broker)      +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor/Lauren Wright (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

About RELX International

RELX is a global leader in next-generation vaping products, with a strong
presence across Asia, the Americas, and Europe. Founded in 2018 and listed on
the New York Stock Exchange (NYSE: RLX), RELX is recognised for its pod-based
systems that combine cutting-edge technology, consistent performance, and
rigorous product safety.

Read more at ir.relxtech.com

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is a distribution-led
consumer packaged goods company focused on bringing novel fast-moving consumer
products (FMCG) to market. The Company specialises in the sale and
distribution of tobacco alternatives, functional beverages, and other
innovative consumer goods, with a particular emphasis on the convenience store
channel. Chill Brands partners with a mix of established FMCG businesses and
emerging high-potential brands to provide comprehensive route-to-market
solutions. Chill Brands also operates the chill.com e-commerce website, on
which it is building a marketplace of products from third-party brands.

 

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

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