(Adds Coca-Cola statement, paragraph 5)
HONG KONG, April 17 (Reuters) - Coca-Cola Co KO.N has
agreed to buy the beverage business of China Culiangwang
Beverages Holdings Ltd 0904.HK for $400.5 million including
debt, to get a foothold in the fast growing multi-grain drinks
category.
The deal marks Coke's first takeover in China since the
country's antitrust regulator blocked its bid to buy local fruit
juice maker Huiyuan in 2010.
Following the disposal of the beverage business, China
Culiangwang will continue to develop its consumer products
business, the company said in a stock exchange statement. The
sale is subject approval from Chinese antitrust approvals.
Coke is paying a premium to China Culiangwang's market value
of $230 million. The company's shares, which have more than
doubled this year, were suspended ahead of the announcement.
They will resume trading on Monday.
"The proposed acquisition is in line with Coca-Cola China's
strategy to continue providing a diverse range of beverage
products to Chinese consumers with plant-based protein drinks
representing a growing beverage category in China," Coke said in
a statement.
Established in 1998, China Culiangwang, manufactures red
bean and green drinks and owns and sells "Cu Liang Wang" branded
beverages and food products.
The beverage business earned a net profit after tax of 193
million yuan ($31 million) for the year to April 2014.
It had assets of HK$1.7 billion ($219 million) as of end
October, 2014.
Standard Chartered STAN.L acted as the exclusive financial
advisory to China Culiangwang, the statement said.
($1 = 6.1976 Chinese yuan renminbi)
($1 = 7.7505 Hong Kong dollars)
(Reporting by Denny Thomas; additional reporting by Ben
Blanchard in Beijing; editing by Jason Neely)
((denny.thomas@thomsonreuters.com; +852 2843 6358; Reuters
Messaging: denny.thomas.thomsonreuters.com@reuters.net))
Keywords: C CULIANGWANG M&A/COCA COLA