(Adds CEO comments, context)
By Jake Spring
BEIJING, July 12 (Reuters) - An automotive venture backed by
China tech giant Tencent 0700.HK aims to launch an electric
self-driving car before 2020, entering a crowded field dominated
by US-based Tesla Motors, the chief executive told Reuters on
Tuesday.
Future Mobility, backed by Tencent and Hon Hai Precision
Industries 2317.TW , is one of an expanding field of
China-backed ventures that aim to take on Tesla Motors Inc
TSLA.O as green energy car sales boom in China.
Although the venture seeks to produce premium cars like
Tesla, it will attempt a different strategy from the US-based
company that began with relatively limited production and
focuses on a single model at a time, CEO Carsten Breitfeld said
in an interview.
"Right from the beginning we define the platform, right from
the beginning we define the production process to be mass
production and right from the beginning we think of more than
one model, a family of models, defined from this platform,"
Breitfeld said.
Future Mobility also stands out for poaching its leadership
away from big-name tech and autos companies.
Breitfeld formerly led the BMW i series electric car
division and brought the core team with him to the new venture,
with others joining from Tesla, Alphabet's GOOGL.O Google and
Daimler's DAIGn.DE Mercedes. urn:newsml:reuters.com:*:nL3N1801Q6
Future Mobility is in the midst of closing its Series A
round of funding, which also includes dealership chain China
Harmony New Energy Auto 3836.HK , Breitfeld said.
He declined to give financial terms of the first round or
name other potential investors that the company is in talks
with.
(Reporting by Jake Spring; Editing by Stephen Coates)
((jake.spring@thomsonreuters.com; +86 10 66271032; Reuters
Messaging: jake.spring.thomsonreuters.com@reuters.net / Twitter:
@jakespring))
Keywords: CHINA AUTOS/TENCENT HOLDINGS