LONDON, Sept 22 (Reuters) - Pladis, the Turkish company that
owns Godiva chocolate and McVitie's biscuits, is considering
making an offer for Nestle's NESN.S U.S. confectionery assets,
which could be valued at around $2 billion, as part of its
international expansion plans.
"We are looking at Nestle's confectionery assets in the
U.S.," Chief Executive Cem Karakas told Reuters. "Certainly we
haven't made a decision, but we are looking at it."
Pladis, itself born from a string of acquisitions, is not
working with external financial advisors on the process, which
has also attracted Lemonheads owner Ferrara. urn:newsml:reuters.com:*:nL1N1KC1A1
A bid for Nestle's U.S. portfolio -- which includes regional
mass-market brands such as Butterfinger, Crunch and 100 Grand --
would appear to be a shift from Pladis's stated strategy of
focusing on the high end of the market, which is performing
better than mid-tier brands.
Nestle in June said it might sell its U.S. confectionery
business, the latest evidence of pressure on the North American
market following last year's failed bid by Mondelez
International MDLZ.O for Hershey HSY.N . urn:newsml:reuters.com:*:nL8N1JC4WV
urn:newsml:reuters.com:*:nL3N1BA4KS
(Reporting by Martinne Geller; Editing by Keith Weir)
((martinne.geller@thomsonreuters.com; +44)(0)(2075420797;
Reuters Messaging: martinne.geller.reuters.com@reuters.net))
Keywords: PLADIS STRATEGY/
Recent news on Chocoladefabriken Lindt & Spruengli AG