** Shares of Choice International Ltd CFSL.NS rise as much as 3.7% to a record high of 789 rupees
** Financial services co reported a 49.8% y/y rise in Q1 consol net profit to 479.6 mln rupees ($5.6 mln); rev up 16.6%
** Adds, broking services segment rev up 4.7%, contributed to 60% of total rev
** More than 1.3 mln shares traded as of 2:02 p.m. IST, 2.7x their 30-day moving avg
** CFSL last up 1.5%, adding to YTD gains of 37%
($1 = 86.3900 Indian rupees)
(Reporting by Meenakshi Maidas in Bengaluru)
((meenakshi.maidas@thomsonreuters.com))