Soccer-Chelsea bring Circle's USDC on board as front-of-shirt sponsor
Soccer-Chelsea bring Circle's USDC on board as front-of-shirt sponsor Aug 28 (Reuters) - Chelsea announced a partnership with internet financial platform company Circle Internet Group on Friday, with the company becoming the Premier League club’s official front-of-shirt partner this season and its USDC stablecoin featuring on the shirts.
Chelsea said Circle and USDC brands will appear on the front of the men's, women's and academy shirts.
The branding will feature on Chelsea's shirts for first time when they host Brighton & Hove Albion on Sunday.
Chelsea have not had a front-of-shirt sponsor for the full season for three years now.
Infinite Athlete was a sponsor who came on board only in September in the 2023-24 campaign, penning a deal for one season.
DAMAC Properties was signed as a sponsor only at the end of the 2024-25 campaign.
Last season, Artificial Intelligence firm IFS was announced as front-of-shirt sponsor only in February until the end of the campaign.
(Reporting by Rohith Nair in Bengaluru
Editing by Toby Davis)
((Rohith.Nair@thomsonreuters.com | Twitter: @RohithNair;))