RCS - CMO Group PLC - New year, new look for CMO’s online superstores

CMOAnnouncement

09/02/2023 07:00

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RNS Number : 3614P  CMO Group PLC  09 February 2023

 

 

CMO Group Plc

("CMO" or "the Group")

 

New year, new look for CMO's online superstores

 

As part of its ongoing investment and expansion, CMO Group PLC, the UK's
largest online-only retailer of building materials, is set to continue to
disrupt the traditional builders' merchant market by unveiling a new brand
identity across all eight of its popular superstores.

 

The new visual identity will strengthen the relationship between the
established brands, which include Roofing Superstore
(http://www.roofingsuperstore.co.uk/) ,  Insulation Superstore
(http://www.insulationsuperstore.co.uk/) , Door Superstore
(http://www.doorsuperstore.co.uk/) , Tile and Floor Superstore,
(http://www.tileandfloorsuperstore.co.uk/) Total Tiles
(http://www.totaltiles.co.uk/) , Drainage Superstore
(http://www.drainagesuperstore.co.uk/) and the newly launched Plumbing
Superstore (http://www.plumbingsuperstore.co.uk/) . One of the most exciting
changes will see CMO Trade, the merchant's successful trade account service,
rebranded to become Building Superstore (https://www.cmotrade.co.uk/) to
better reflect the breadth of its product offering and support package that
has been specifically developed for professional builders, contractors and
developers.

 

Collectively, the online superstores provide both DIY and trade customers with
everything they need to build and maintain a home. With a proven track record
of supplying products and providing technical support to the professional
trade market, Building Superstore offers access to over 100,000 products to
suit a variety of contracts and applications. Both new and existing account
holders can also take advantage of regularly updated special offers and
discounts, as well as a competitive pricing structure and reliable UK
deliveries.

 

The brand refresh is part of CMO's ongoing development of its online brand
portfolio, with new product ranges set to be added throughout the year as the
retailer remains responsive and flexible to meet the changing needs of the
market.

 

 

Commenting on the new brand refresh, CMO Group's CEO Dean Murray said: "We are
continuously investing in our customer experience and product portfolio so
that we can meet growing demand and give our customers the choice and
availability of materials they need to confidently crack on with their jobs."

 

"Our mantra of 'good builds start with our superstores' is a vision that is
quickly becoming a reality as we expand our customer base and in the case of
the newly rebranded Building Superstore, support more professional contractors
to fulfil larger and more varied contracts."

 
 
9 February 2023

 

 CMO Group Plc
 Ben Hodson, Brand Director  Tel: 07977 021 921

 Instinctif Partners
 Matthew Smallwood           Tel: +44 20 7457 2005
 Justine Warren              Tel: +44 20 7457 2010

 

 

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