Colgate-Palmolive to introduce new toothpaste packaging to address Texas AG fluoride concerns

Colgate-Palmolive

15/09/2025 16:44

Sept 15 (Reuters) - Colgate-Palmolive CL.N will introduce new packaging and marketing for toothpaste products amid concern that excessive fluoride exposure is not safe for children, Texas Attorney General Ken Paxton said on Monday.

   Paxton said Colgate agreed that beginning on November 1, its Colgate, Tom's of Maine and hello brands of toothpaste for children under age six will depict "safe, age-appropriate amounts of toothpaste" consistent with the labels' instructions.

 (Reporting by Jonathan Stempel in New York, Editing by Franklin Paul)

 ((jon.stempel@thomsonreuters.com; +1 646 223 6317; Reuters Messaging: jon.stempel.thomsonreuters.com@reuters.net))