China’s great outdoors opens up for business
19/07/2022 03:57
(The author is a Reuters Breakingviews columnist. The opinions
expressed are his own.)
By Pete Sweeney
HONG KONG, July 19 (Reuters Breakingviews) - Tired of
lockdowns and wary of Covid contagion, citizens are embracing
camping, glamping and recreational vehicles. For now, the market
is tiny compared to the $700 bln U.S. industry. It’s a great
opportunity for foreign brands to pitch their tents in a
fast-growing luxury space.
Full view will be published shortly.
Follow @petesweeneypro https://twitter.com/petesweeneypro on
Twitter
CONTEXT NEWS
Camping gear was among the most popular items bought during
the “618” Chinese e-commerce shopping festival in June, Reuters
reported on June 22.
Chinese automaker Geely on July 12 unveiled a new electric
pickup truck, designed for customers “to expand their horizons
and explore nature in a sustainable way.” The company’s new
Radar brand also said it is developing a lifestyle sub-brand
focused on outdoor lifestyles and is partnering with camping
equipment brand, Naturehike, to develop accessories for its
vehicles.
(Editing by Jeffrey Goldfarb, Pranav Kiran and Thomas Shum)
((For previous columns by the author, Reuters customers can
click on SWEENEY/
SIGN UP FOR BREAKINGVIEWS EMAIL ALERTS https://bit.ly/BVsubscribe
| pete.sweeney@thomsonreuters.com; Reuters Messaging:
pete.sweeney.thomsonreuters.com@reuters.net))