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RNS Number : 1856V Corero Network Security PLC 30 January 2025
30 January 2025
Corero Network Security plc
("Corero" or the "Company")
Increased Global Sales Footprint Supports Growth Ambitions
Ongoing investment in sales and marketing initiatives positions Corero for
growth in 2025
Corero (https://www.corero.com/) (AIM: CNS)
(https://www.londonstockexchange.com/stock/CNS/corero-network-security-plc/company-page)
(OTCQX: DDOSF) (https://www.otcmarkets.com/stock/DDOSF/overview) , the
distributed denial of service ("DDoS") protection specialists, is pleased to
provide an update on the Company's strategic objective in expanding its sales
capabilities and geographic reach.
As part of its reinvigorated go-to-market strategy, Corero has focused
increasingly on direct investment in its sales function, recognising the
significant opportunity it has to broaden the Group's sales footprint across
previously unexplored territories, as well as generate additional cross and
upsell revenues with existing customers in established geographies.
In addition, the launch of the new CORE platform will enable Corero to
capitalise on new market opportunities and provide the sales function an
expanded product portfolio with which to take to market.
Initiatives include:
· Increased strategic marketing activity $ spend by 43% in FY 2024,
focusing on lead generation programmes including regional tradeshows, content
syndication campaigns, paid social media, and webinars
· Recruited 6 new sales representatives in FY 2024, taking the total
global sales team to 14
· Hired an experienced senior channel partner manager to refresh the
Group's channel partner network and create greater sales traction
· Created regional sales hubs across Latin America, APAC and the Middle
East, hiring experienced sales personnel in Dubai, Singapore and Chile to
accelerate Corero's ambition to increase its market reach
· Reinforced existing sales teams across North America and Europe to
increase touchpoints, strengthen client relationships and drive new business
development
Carl Herberger, Chief Executive Officer at Corero, commented:
"A key focus for me since joining Corero has been to reinvigorate our sales
and marketing efforts to better align it with our industry-leading products.
Pleasingly, our sales and marketing teams made great strides across 2024,
playing a pivotal role in growing Corero's market reach and generating new
customer traction.
Our overarching plan to invest in sales initiatives has been two-pronged:
focused on facilitating business exploration across new jurisdictions while
bolstering our existing teams in key geographies to support and enhance
customer relationships.
With new contract wins and partnerships secured in 2024 across Latin America
and the Middle East, including our recent agreement with Brazil's Forte
Telecom, we're delighted with the initial impact of our investment and are
aiming to deliver even more customer wins in these regions as well as our
existing geographies where, leveraging recent product launches and
enhancements, we continue to strengthen our presence and pursue cross and
upsell opportunities."
Enquiries:
Corero Network Security plc Tel: +44(0)20 7390 0230
Carl Herberger, Chief Executive Officer
Chris Goulden, Chief Financial Officer
Canaccord Genuity Limited (Nominated Adviser and Joint Broker) Tel: +44(0)20 7523 8000
Simon Bridges / Andrew Potts / Harry Rees
Zeus Capital (Joint Broker) Tel: +44(0)20 3829 5000
Ben Robertson / Alexandra Campbell-Harris
Vigo Consulting (Financial PR and Investor Relations) Tel: +44(0)20 7390 0230
Jeremy Garcia / Kendall Hill
corero@vigoconsulting.com (mailto:corero@vigoconsulting.com)
Harbor Access (Investor Relations) Tel: +1 475 477 9401
Jonathan Paterson
About Corero Network Security
Corero Network Security is a leading provider of DDoS protection solutions,
specialising in automatic detection and protection solutions with network
visibility, analytics, and reporting tools. Corero's technology protects
against external and internal DDoS threats in complex edge and subscriber
environments, ensuring internet service availability. With operational centres
in Marlborough, Massachusetts, USA, and Edinburgh, UK, Corero is headquartered
in London and listed on the London Stock Exchange's AIM market (ticker: CNS)
and the US OTCQX market (OTCQX: DDOSF).
For more information, visit www.corero.com (http://www.corero.com/) , and
follow us on LinkedIn (https://www.linkedin.com/company/corero/) and X
(https://twitter.com/Corero) .
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