** J.P.Morgan says perception of the European cement sector
is "on the cusp of changing" and can start to attract more
investors as decarbonisation efforts boost industry fundamentals
** JPM says the sector has started rerating from valuation
lows connected to carbon headwinds thanks to supportive drivers
for cyclicals such as falling energy costs and positive
commentary on pricing
** While the broker sees more positive medium-term outlook
for the industry, it says shorter-term questions remain on
pricing sustainability and volume decline seeping into 2024
** "We are starting to see evidence of improving pricing
power with more rational behavior from participants, who no
longer see chasing volumes as an economically viable strategy,"
JPM says
** It points to Heidelberg Materials HEIG.DE as the
"biggest opportunity" with the "most aggressive" decarbonisation
target and low sell-side sentiment; upgrades stock to
"overweight"
** It keeps "overweight" on CRH CRH.L and "neutral" on
Holcim HOLN.S
** The broker stays "underweight" on Buzzi BZU.MI , citing
the company's higher than sector average exposure to Eastern
Europe, particularly Russia
** Shares of Heidelberg Materials rise 3% in early Frankfurt
trade
(Reporting by Anna Mackenzie)
((Anna.mackenzie@thomsonreuters.com))