REG - Crimson Tide PLC - Contract Renewal with Major British Supermarket

Crimson TideAnnouncement

29/05/2025 07:00

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RNS Number : 4913K  Crimson Tide PLC  29 May 2025

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS STIPULATED UNDER THE MARKET
ABUSE REGULATION NO. 596/2014 (AS INCORPORATED INTO UK LAW BY VIRTUE OF THE
EUROPEAN UNION (WITHDRAWAL) ACT 2018 AS AMENDED BY VIRTUE OF THE MARKET ABUSE
(AMENDMENT) (EU EXIT) REGULATIONS 2019). UPON THE PUBLICATION OF THIS
ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INSIDE INFORMATION IS
NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN

 

 

Crimson Tide plc

("Crimson Tide", "the Company" or "Group")

 

Contract Renewal with Major British Supermarket

Crimson Tide plc (AIM: TIDE), the provider of the process management platform
mpro5, is pleased to announce that a major British supermarket has renewed its
contract with the Company for a further three years. There is a break clause
in the event of unsatisfactory service performance after one year.

The renewal delivers Annual Recurring Revenue of approximately £660,000 in
the first year and includes the potential for uplift beyond year one, based on
performance and evolving requirements. The total contract value is nearly £2m
and will exceed that if certain performance measures are met.

mpro5 will continue to support the retailer's transition from paper-based
processes, driving improvements in compliance, food safety, and operational
execution across hundreds of locations. The renewal reinforces Crimson Tide's
hands-on service model and its ability to scale effectively within complex,
multi-site environments.

Barrie Whipp, Founder and Interim Executive Chairman of Crimson Tide,
commented:

"We are proud to continue our relationship with one of Britain's most
recognised retail brands. Their ongoing trust in mpro5 reflects the platform's
strength in delivering measurable operational improvements at scale.

The Board views this renewal as a key validation of mpro5's impact within the
retail sector and remains confident in the opportunity to drive further
expansion within this client and across the industry."

 

 Crimson Tide plc                                                  +44 1892 542444
 Barrie Whipp, Interim Executive Chairman

 Peter Hurter, Chief Financial Officer

 Cavendish Capital Markets Limited (Nominated adviser and Broker)  +44 20 7220 0500
 Julian Blunt / Callum Davidson - Corporate Finance
 Andrew Burdis - Corporate Broking

 

Crimson Tide provides mpro5, the process management app. For further
information, see mpro5.com (http://www.mpro5.com) and on Crimson Tide plc,
crimsontide.co.uk (http://www.crimsontide.co.uk/)

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