REG - Crimson Tide PLC - Contract Renewal with Major Global Retailer

Crimson TideAnnouncement

10/11/2025 15:15

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RNS Number : 9236G  Crimson Tide PLC  10 November 2025

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS STIPULATED UNDER THE MARKET
ABUSE REGULATION NO. 596/2014 (AS INCORPORATED INTO UK LAW BY VIRTUE OF THE
EUROPEAN UNION (WITHDRAWAL) ACT 2018 AS AMENDED BY VIRTUE OF THE MARKET ABUSE
(AMENDMENT) (EU EXIT) REGULATIONS 2019). UPON THE PUBLICATION OF THIS
ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INSIDE INFORMATION IS
NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN

 

10 November 2025

 

Crimson Tide plc

("Crimson Tide", the "Company" or the "Group")

 

Contract Renewal with Major Global Retailer

 

Crimson Tide plc (TIDE), the provider of the mpro5 process management app, is
pleased to announce that it has secured a significant three-year contract
extension with one of the world's largest retailers, representing a total
contract value (TCV) of £3.88 million over the term.

 

This agreement marks a continuation and expansion of the Company's
long-standing relationship with the retailer. The mpro5 platform is already
deployed across more than 3,000 of the customer's retail locations in the UK
and Ireland, with further international rollout potential under consideration.

 

Over the past three years, mpro5 has become an integral part of the retailer's
in-store operations, supporting over 30 distinct services across retail sites.
By leveraging the configurability and scalability of the mpro5 platform, the
retailer has been able to consolidate multiple legacy systems, replace
competitor solutions, and drive efficiency through a single, enterprise-grade
workflow platform.

 

Ongoing investment in analytics, AI, and communications capabilities within
the mpro5 roadmap continues to enable the retailer to modernise and innovate
its in-store operations, supporting its digital transformation strategy
through to 2026 and beyond.

 

Jon Clarke, Chief Executive Officer of Crimson Tide plc, commented:

 

"We are delighted to extend and expand our relationship with such a
long-standing and prestigious customer - one of the UK's most innovative and
operationally complex retailers.

 

This renewal reinforces mpro5's position as a mission-critical platform for
large enterprise clients and reflects the tangible value it delivers every day
across thousands of sites.

 

This contract renewal means that four of our five largest customers by revenue
have signed renewal agreements in the current financial year. This
demonstrates that our customer retention and growth strategy is working and
gives us a solid platform for future growth."

 

Enquiries:

 

 Crimson Tide plc                                          +44 1892 542444

 Chris Fielding, Non-Executive Chairman

 Jon Clarke, Chief Executive Officer

 Rachael Rowe, Finance Director

 Allenby Capital Limited - Nominated Adviser & Broker      +44 (0)20 3328 5656

 Jeremy Porter / Ashur Joseph (Corporate Finance)          info@allenbycapital.com

 Tony Quirke (Sales & Corporate Broking)

 

The person responsible for arranging the release of this announcement on
behalf of the Company is Rachael Rowe, Finance Director of the Company.

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