REG - Crimson Tide PLC - Contract Renewal with Major UK Wholesaler

Crimson TideAnnouncement

Mon 07:00

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RNS Number : 9603P  Crimson Tide PLC  07 July 2025

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS STIPULATED UNDER THE MARKET
ABUSE REGULATION NO. 596/2014 (AS INCORPORATED INTO UK LAW BY VIRTUE OF THE
EUROPEAN UNION (WITHDRAWAL) ACT 2018 AS AMENDED BY VIRTUE OF THE MARKET ABUSE
(AMENDMENT) (EU EXIT) REGULATIONS 2019). UPON THE PUBLICATION OF THIS
ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INSIDE INFORMATION IS
NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN

 

7 July 2025

 

Crimson Tide plc

("Crimson Tide", the "Company" or the "Group")

 

Contract Renewal with Major UK Wholesaler

Crimson Tide plc (AIM: TIDE), the provider of the process management platform
mpro5, is delighted to announce that Booker, a leading UK wholesale provider,
has renewed its contract with the Group.

The new contract relates to the provision of the Group's mpro5 platform for a
term of three years. It is greater in scope and value than its predecessor,
and provides for the generation of over £1.0 million in revenue over its
term.

Booker has implemented mpro5 to move to a fully digital health & safety
system across all departments from distribution centres to store butchery
counters - removing paper and providing real-time analytics and decision
making across all UK sites.

The success of the initial implementation led to the subsequent expansion for
Booker's teams of auditors and regional salespeople, leveraging mpro5 to drive
revenue generation and maximise operational efficiencies.

This renewal follows a recent smaller renewal by the operator of one of
London's most prominent rail lines.

Chris Fielding, Non-Executive Chair of Crimson Tide, commented:

"We are very pleased to have completed this contract renewal, which evidences
both the product market fit of mpro5 and the quality of our team. We look
forward to these strengths delivering further expansion for the Group with
other customers and prospects over the coming months."

Enquiries:

 Crimson Tide plc                                             + 44 1892 542444
 Chris Fielding, Non-Executive Chairman
 Peter Hurter, Chief Financial Officer

 Allenby Capital Limited - Nominated Adviser & Broker         +44 (0)20 3328 5656
 Jeremy Porter / Dan Dearden-Williams (Corporate Finance)     info@allenbycapital.com
 David Johnson / Tony Quirke (Sales & Corporate Broking)

 

The person responsible for arranging the release of this announcement on
behalf of the Company is Peter Hurter, Chief Financial Officer of the Company.

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