Crocs soars on upbeat annual forecast, $100 million cost-savings plan

Crocs

12/02/2026 15:01

Updates

** Footwear maker Crocs' CROX.O shares surge nearly 20% to $99.20 in early trading, set for its best day since February last year

** Expects 2026 revenue to range between 1% fall and marginal rise, compared with analysts' average estimate of 0.8% drop - data compiled by LSEG

** Shares touch highest level since August

** Sees adjusted earnings per share of $12.88 to $13.35, above estimates of $11.89

** CROX also topped fourth-quarter sales and profit expectations, supported by strong holiday season demand for Crocs footwear in DTC channels internationally

** CEO Andrew Rees says co is targeting $100 million of cost savings in 2026 through pullback on unproductive marketing and cleaning up inventory in North America wholesale channel

** Stock fell ~22% in 2025

 (Reporting by Savyata Mishra in Bengaluru)

 ((Savyata.Mishra@thomsonreuters.com))