Brazil's postal service inks deal with Shopee to sell products to Asia
26/07/2023 23:30
July 26 (Reuters) - Brazil's postal service Correios
said on Wednesday it has signed an agreement with Singaporean
shopping app Shopee to boost exports of Brazilian products to
Southeast Asian markets.
Shopee, owned by Southeast Asian tech giant Sea SE.N ,
signed a memorandum of understanding with Correios, along with
the Brazilian Agency for the Promotion of Exports and
Investments (ApexBrasil).
The deal aims to help small and medium companies from Brazil
export to countries like Indonesia, Malaysia, the Philippines,
Singapore, Taiwan, Vietnam and Thailand.
The trade bloc known as the Association of Southeast Asian
Nations (ASEAN) is a key partner for the Brazilian economy, with
a trade flow of $16.6 billion in the first half of 2022, up
21.3% compared to the same period in 2021, according to the
latest data from ApexBrasil.
The agreement will offer training for companies, as well as
"support for strategic and adequate operation on the Shopee
platform" and assistance from Correios with shipping and
distribution logistics, Brazil's postal service said in a
statement, adding it expects exports to start this year.
With the agreement, companies "with good products and a huge
potential" will gain the know-how and access to these markets
needed start the export process, said Eduardo Terra, president
of the Brazilian Society of Retail and Consumption.
The move follows last year's announcement from Shopee that
it had opened five new distribution centers in Brazil. The app
has become one of the country's most-downloaded e-commerce apps
since its launch there in 2019, drawing users to its low-cost
marketplace.
(Reporting by Carolina Pulice in Mexico City; Editing by Jamie
Freed)
((Carolina.Pulice@thomsonreuters.com;))