Brief: Cyfrowy Polsat Signs Strategic Partnership With YouTube
BRIEF-Cyfrowy Polsat Signs Strategic Partnership With YouTube Oct 28 (Reuters) - Cyfrowy Polsat SA CPS.WA:
SAID ON TUESDAY IT HAS SIGNED A STRATEGIC PARTNERSHIP WITH YOUTUBE
AS A RESULT, MORE POLSAT PROGRAMMES WILL BECOME AVAILABLE DIRECTLY ON YOUTUBE
"YOUTUBE IS BECOMING AN INCREASINGLY IMPORTANT PLACE FOR US TO REACH VIEWERS, AS CONFIRMED BY MORE THAN ONE BILLION VIEWS OF OUR CHANNELS THIS YEAR" - CYFROWY POLSAT CEO
"THANKS TO THIS COOPERATION, OUR PROGRAMMES WILL REACH NEW AUDIENCE GROUPS" - CYFROWY POLSAT CEO
TELEWIZJA POLSAT WILL USE YOUTUBE'S GLOBAL DISTRIBUTION TECHNOLOGY AND MONETISATION TOOLS TO GROW ITS ONLINE REVENUE, ALONGSIDE TELEVISION BROADCASTING AND ITS OWN STREAMING SERVICE
Source text: https://shorturl.at/R7gHN
Further company coverage: CPS.WA
(Gdansk Newsroom)
((gdansk.newsroom@thomsonreuters.com; +48 58 769 66 00;))
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