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India's Dabur falls after food regulator bars misleading '100%' claims

BUZZ-India's Dabur falls after food regulator bars misleading '100%' claims

** India's Dabur DABU.NS falls 3.16% to 412.35 rupees

** Stock on track for biggest intraday pct drop since March 23, if losses hold

** India's food safety regulator bars co from selling food products carrying misleading "100%" claims

** Regulator says claims such as "100% Natural", "100% Pure" and "100% Organic" were ambiguous, unverifiable and likely to mislead consumers

** Says, Dabur continued using the claims despite an earlier notice directing their discontinuation

** Dabur did not immediately respond to a Reuters request for comment

** YTD stock down 18.10%


(Reporting by Surbhi Misra in Bengaluru)

((Surbhi.Misra@thomsonreuters.com | X: https://twitter.com/SurbhiMisra_ |;))

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