India's food regulator bars Dabur from selling products with misleading '100%' claims

Dabur India

03/08/2026 18:14

Aug 3 (Reuters) - India's food safety regulator on Monday issued an order to Dabur India DABU.NS prohibiting the sale of food products with misleading "100%" claims. 
Here are more details:
The Food Safety and Standards Authority of India (FSSAI) in a social media post said products sold on Dabur's website claimed some of its products were "100% Natural", "100% Pure" and "100% Organic", which were ambiguous, unverifiable and likely to mislead consumers.
FSSAI's prohibition order covers products including honey, apple cider vinegar, coconut oil, cow ghee, coconut water and coconut milk.
It also said some products displayed the "Jaivik Bharat" logo, a certification introduced by the FSSAI identifying organic food, without valid FSSAI endorsement.
Despite an earlier notice directing discontinuation of misleading "100%" claims, Dabur did not take corrective action, the regulator said.
FSSAI also directed Dabur to submit an 'Action Taken Report' within 15 days.

 (Reporting by Anna Peverieri in Barcelona; Editing by Diti Pujara)
 ((Anna.Peverieri@thomsonreuters.com;))