REG - XP Factory PLC - Boom Battle Bar Openings Update

Dar GlobalAnnouncement

22/04/2022 07:00

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RNS Number : 9756I  XP Factory PLC  22 April 2022

22 April 2022

XP Factory Plc

("XP Factory", the "Company" or the "Group")

Boom Battle Bar Openings Update

 

XP Factory (AIM: XPF.), a group of leading UK experiential leisure businesses
operating under the Escape Hunt™ and Boom Battle Bar™ brands, is pleased
to provide an update on new site openings since the acquisition of Boom Battle
Bar™ ("Boom") in November 2021.

The Group has made significant progress, completing the integration of Boom,
expanding the UK footprint and further developing the site pipeline.   At
the time of its acquisition in November 2021, the Boom estate comprised one
owner operated site and six franchise sites.  Today, there are a total of 11
sites trading, comprising two owner-operated and nine franchises, with a
further 10 sites currently in build and scheduled to open over the coming
months. Of these 10 sites, 7 are at or near build completion. Once opened, the
enlarged estate of 21 sites will comprise 6 owner-operated and 15 franchise
venues.  Further sites are well progressed and expected to commence build
over the summer and ensuing months.

Highlights:

·      Progress so far provides confidence that the Board's target of 27
open Boom venues by the end of 2022 will be comfortably met

·      Trading performance across both owner-operated and franchise
sites is validating the Board's box-economics expectations for both sales and
profitability

·      Operating leverage is steadily progressing month-on-month in line
with the Board's expected maturity profile

·      Co-located sites for Boom and Escape Hunt are to open soon in
Exeter, Edinburgh and on Oxford Street

·      The team has been bolstered in line with plans, providing
capacity for the further anticipated roll out

Further details will be provided in the Company's audited final results for
the year ended 31 December 2021 which are expected to be released in late May
2022 and which are expected to show performance in line with the Company's
trading update announced on 26 January 2022.

Commenting on the update, Richard Harpham, Chief Executive of XP Factory plc,
said "We are delighted at how well Boom Battle Bar has been integrated into
the Group.  It has been an extremely busy period for site development and we
have an exciting run of openings in the coming weeks and months which position
us well to deliver on our estate targets for the end of the year.  The recent
performances from our new Boom sites have validated our expectations for the
site level profitability we believe is achievable. In addition, Escape Hunt
performance has exceeded expectations for Q1, giving us confidence for the
execution of our strategy as a whole."

 

Enquiries:

 XP Factory Plc                                                          +44 (0) 20 7846 3322

 https://www.xpfactory.com/ (https://www.xpfactory.com/)

 Richard Harpham (Chief Executive Officer)

 Graham Bird (Chief Financial Officer)

 Kam Bansil (Investor Relations)

 Shore Capital, NOMAD and Broker                                         +44 (0) 20 7408 4050

 https://www.shorecap.co.uk/ (https://www.shorecap.co.uk/)

 Tom Griffiths/David Coaten (Corporate Advisory)

 IFC Advisory - Financial PR                                             +44 (0) 20 3934 6630

 https://www.investor-focus.co.uk/ (https://www.investor-focus.co.uk/)

 Graham Herring

 Florence Chandler

Notes to Editors:

About XP Factory plc

 

The XP Factory Group is one of the UK's pre-eminent experiential leisure
businesses which currently operates two fast growing leisure brands.  Escape
Hunt is a global leader in providing escape-the-room experiences delivered
through a network of owner-operated sites in the UK, an international network
of franchised outlets in five continents, and through digitally delivered
games which can be played remotely.

Boom Battle Bar is a fast-growing network of owner-operated and franchise
sites in the UK that combine competitive socialising activities with themed
cocktails, drinks and street food in a high energy, fun setting.  Activities
include a range of games such as augmented reality darts, Bavarian axe
throwing, 'crazier golf', shuffleboard and others.  The Group's products
enjoy premium customer ratings and cater for leisure or teambuilding, in small
groups or large, and are suitable for consumers, businesses and other
organisations. The Company has a strategy to expand the network in the UK and
internationally, creating high quality games and experiences delivered through
multiple formats and which can incorporate branded IP content.
(https://xpfactory.com/ (https://xpfactory.com/) )

 

Facebook:
EscapeHuntUK
BoomBattleBar

Twitter:
@EscapeHuntUK
@boombattlebar

Instagram:             @escapehuntuk
 
                @boombattlebar

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