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RNS Number : 0307W  Datalex PLC  13 April 2023

DATALEX PLC

 

Datalex renews 3-year deal with Air China amid strong recovery in demand

Dublin, Ireland - 13 April 2023: Datalex plc ("Datalex", the "Company" or the
"Group") (Euronext Growth Dublin: DLE, a market leader in digital airline
retail products and software solutions, announces today a three-year renewal
deal with Air China, a key strategic customer, further bolstering its position
in the large Chinese market and wider APAC region.

3-YEAR RENEWAL WITH AIR CHINA

Datalex is pleased to announce a renewed partnership with Air China, the flag
carrier of the People's Republic of China, for a further three years. As part
of the renewal, Air China will migrate to the latest version of Datalex's
China Shopping and Pricing product, which brings greater efficiencies to the
airline such as improved speed to market of new features and releases. As well
as achieving ongoing cost and time savings from operational efficiencies, this
future-proofed product provides Air China with greater tactical flexibility
and a faster market reaction time, and more choice for the airline's
customers. Migrating to the latest product version also means that Air China
can leverage digital retail product capabilities in line with the pace of its
digital transformation strategy and the market recovery in China.

GROWTH OPPORTUNITY FOR AIRLINES IN APAC THROUGH DIGITAL TRANSFORMATION AS
REGION CONTINUES TO RECOVER

Datalex is also releasing new market insights that signal a much-anticipated
recovery in Chinese aviation activity. New data from Datalex signals a
much-anticipated recovery in Chinese aviation activity and increased demand
for its digital transformation products and expertise. Figures recorded by
Datalex through customers using its airline software in the Chinese market
show a material increase in demand in the first three months of this year with
March transaction volumes reaching 43% of 2019 figures. Further positive
market indications pointing to a steady recovery were also seen with monthly
transaction volumes trending upwards. Datalex's figures show a month on month
increase in transaction volumes of 26% in March 2023, compared to February
2023.

A material increase in booking volumes recorded by Datalex in China represents
a significant shift in the recovery prospects for the aviation sector in the
region, following an extended period of suppressed activity. The trends shown
by Datalex are also in line with indications of a wider regional recovery as
the number of people entering and leaving China exceeded one million in a
single day for the first time since 2020, according to the Chinese National
Immigration Administration.

Commenting on the renewal with Air China and general positive market
indications from the Chinese aviation sector, Datalex CEO, Sean Corkery said:
"Our data indicates that the recovery of air travel in China is well and truly
underway, and we remain hugely optimistic for the potential for our partners
in the APAC region. These positive indications of continued recovery coincide
with an extension of our long partnership with our valued customer Air China
for another three years. We look forward to being a key enabler of Air China's
digital transformation strategy as we work together to future-proof Air
China's digital retailing capabilities. We have invested significantly in the
development of the Datalex China Shopping and Pricing Engine product to cater
for the unique market needs in China, bringing greater value and commitment to
the region."

Contact information

Investor Enquiries
Neil McLoughlin, Datalex plc
+353 1 806 3500
investor.relations@datalex.com (mailto:investor.relations@datalex.com)

Media Enquiries
Eavan Gannon, Powerscourt
+353 87 236 5973
Datalex@powerscourt-group.com (mailto:Datalex@powerscourt-group.com)

 

About Datalex

Datalex's purpose is to transform airline retail. Datalex is a market leader
in airline retail technology, offering unique products that enable airlines to
drive revenue and profit as digital retailers. Datalex has a strong track
record of delivering digital retail transformation for progressive airline
brands worldwide.

The Group is headquartered in Dublin, Ireland, and maintains offices
across Europe, the USA, China and Australia.

In 2023, Datalex was awarded the 'Great Place to Work®' and 'Best Workplaces
in Tech™' certifications.

Datalex plc is a publicly listed company, on Euronext Growth, Dublin.

Learn more at www.datalex.com (http://www.datalex.com/)

 

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