* CEO made deals with Panasonic, Maxim with little cash down
* Has transformed TowerJazz into profitable, debt-free firm
* But strategy could limit growth, risk competitiveness
* TowerJazz needs to secure more capacity by end of 2018
By Tova Cohen and Steven Scheer
MIGDAL HA'EMEK, Israel, Oct 4 (Reuters) - Executives at
Panasonic were surprised when Russell Ellwanger, CEO of Israeli
chipmaker TowerJazz TSEM.TA , asked to partner in three of
their factories without putting any cash on the table.
"They had said that to do the deal it would be between a $300
million and $400 million cost for us," he told Reuters in an
interview. "I said, 'No, we want to do this deal ... but we will
pay nothing'."
Instead Ellwanger sealed the joint venture with what he
characterised as a win-win deal: his company filled the unused
capacity at the Japanese plants and struck a five-year deal to
supply chips to Panasonic 6752.T from the joint venture. It
also agreed to hand over $7.5 million in TowerJazz stock, plus
about half of what it earned from selling chips made at the
factories to other customers.
The latter presents Panasonic with $100 million a year.
Ellwanger has managed to strike agreements - like the 2014
Panasonic one - to expand the company's manufacturing operations
with minimal investment. He is counting on this strategy to
drive further growth - but it has its limits and risks.
Rather than building or buying a factory at huge cost,
TowerJazz looks for plants owned by bigger fish with idle
capacity that is hitting their profitability. It takes up that
capacity while striking supply deals and offering other
incentives such as a cut of profits and technical know-how.
Ellwanger used similar tactics to acquire a factory in Texas
from Maxim Integrated Products MXIM.O that wasn't producing at
full capacity and thus costly to run. Rather than paying in
cash, it struck a 15-year supply deal with the U.S.
multinational and handed over $40 million in stock.
In the latest deal, TowerJazz said in August it was linking
up with Tacoma Semiconductor Technology to establish a plant in
China. It will not invest any money but will provide
technological and operational expertise in exchange for half the
annual capacity of 240,000 chips. urn:newsml:reuters.com:*:nL8N1L73LL
The ability to identify such opportunities has
been Ellwanger's signature since 2005, when he left California
to take on the task of running TowerJazz, which had $100 million
in annual revenue and was saddled with $530 million of net debt.
The company, which specialises in the kind of analog chips
used in cars, medical sensors and power management, is now
debt-free, profitable and with annual revenue approaching $1.5
billion. Its shares are up 64 percent in 2017 versus a roughly
30 percent gain in the Philadelphia chip companies index .SOX ,
and have doubled over the past 12 months.
LIMITS TO GROWTH
The strategy of filling the unused capacity of the likes of
Panasonic and Maxim is partly born of necessity. Building or
buying a factory can costs hundreds of millions of dollars, a
big undertaking for a company with net cash of $143 million at
the end of June.
However such opportunities do not come around very often,
limiting the company's growth. And with chipmaking heavily
dependent on volume, TowerJazz faces a challenge in increasing
production capacity fast enough to remain competitive in the
market for specialty analog chips.
At present the company only has enough capacity to increase
annual revenue to $1.62 billion by the end of 2019, according to
Credit Suisse semiconductor sector analyst Quang Tung Le, who
last month started coverage of Tower. urn:newsml:reuters.com:*:nL4N1M73QJ
Craig-Hallum analyst Richard Shannon said the company would
hit the limits of their capacity by the end of 2018, precluding
further growth. "The timeframe to get capacity online (in China)
will not be early enough," he added.
The analog chips produced by TowerJazz regulate functions
such as temperature, speed, sound and electrical current as
opposed to digital chips that process binary information.
Manufacturers of analog, and mixed-signal, devices tend to have
more varied markets than digital.
In the analog/mixed-signal foundry sector TowerJazz has a 30
percent market share followed by Vanguard 5347.TWO , Hua Hong
Semiconductor 1347.HK , Dongbu Hi Tek 000990.KS and X-FAB
XFAB.PA .
"Since Russell took over he has performed a heroic
turnaround of a company that was on its deathbed," said Robert
Katz, managing director of New York-based Senvest Management,
TowerJazz's second-largest investor with a 5.2 percent stake.
Ellwanger says TowerJazz had enough capacity without China
to get through 2018, but he's actively pursuing more deals like
the one with Panasonic to fill the impending gap.
"There are technologies we are looking at buying," the CEO
said in the interview at his offices in the northern city of
Migdal Ha'emek, near TowerJazz's two Israeli plants, built
before he joined the company.
He added that TowerJazz wanted to "get strongly into
sensors".
Drexel Hamilton analyst Cody Acree said South Korea's Dongbu
could be a target as it would be immediately accretive to
TowerJazz's earnings. German-based X-FAB and Taiwan's Vanguard
also make sense as targets, he said, but trade at higher
valuations.
Ellwanger declined to comment on such speculation, though he
said: "I would have nothing against having a facility in Korea."
(Editing by Pravin Char)
((tova.cohen@thomsonreuters.com; +972-9-899-0222; Reuters
Messaging: tova.cohen.thomsonreuters.com@reuters.net))
Keywords: TOWERJAZZ CEO/