Move over Clooney? Pitt lands starring role with Italy's De' Longhi
02/09/2021 15:48
MILAN, Sept 2 (Reuters) - Brad Pitt followed in the
footsteps of his Hollywood friend and Nespresso star George
Clooney on Thursday by becoming a brand ambassador for coffee
machine maker De' Longhi DLG.MI .
The Italian domestic appliances company said it had launched
a global campaign for its home espresso coffee machines with a
video directed by La La Land's director Damien Chazelle and
starring Oscar-winning actor Pitt.
Clooney, who is a long-standing friend of Pitt's, has for
many years been the advertising front man for Nestle's NESN.S
premium coffee brand Nespresso.
"Our Group has experienced extraordinary growth in recent
years and the segment of espresso coffee machines for households
has taken on a central role in this expansion," De' Longhi Chief
Executive Massimo Garavaglia said in a statement.
De' Longhi reported a double digit growth in revenues last
year as people staying at home during lockdowns boosted demand
for coffee machines, cooking aids and air conditioners.
Espresso coffee machines for households count for more than
half of De' Longhi turnover.
"The investment planned for this campaign is an integral
part of the accelerating strategy on marketing and communication
activities implemented in recent years," Garavaglia added.
(Reporting by Elisa Anzolin; Editing by Alexander Smith)
((elisa.anzolin@thomsonreuters.com; 0039 0266129692;))