Guild and Sky Broadband launch marketing campaign
14/08/2024 10:00
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RNS Number : 3367A Guild Esports PLC 14 August 2024
Press release
14 August 2024
Guild Esports PLC
("Guild Esports", "Guild" or "the Company")
Guild Studios partners with Sky Broadband to launch marketing campaign
Guild Esports, (LSE: GILD), a gaming-focused media business, is pleased to
announce the launch of a new marketing campaign with the Company's Official
Premier Partner, Sky Broadband.
Guild and Sky Broadband have built 'Sky City' a custom-built map in the video
game Fortnite, which will launch alongside an influencer-led campaign and the
'Speed Showdown', a series of live-stream events which allow players to battle
alongside their favourite creators, engage in challenges and win real-world
prizes from Sky Broadband. Highlights of the tournament will be posted on
Guild Esports, Sky UK and influencer channels on a weekly basis.
This map was developed by Guild Esports through its creative and production
division, Guild Studios, with support from gaming studio UMI Games. Guild
Studios aims to leverage this launch to reinforce its position as a leading
creator of innovative gaming environments. The partnership with Sky Broadband
is designed to enhance credibility among fans, investors, and partners by
showcasing Guild Studios' ability to create engaging and seamless gaming
experiences.
Guild has enlisted Ruby "RubyPlays" Allenby, a Guild professional Fortnite
player and streamer, to be the face of the campaign for the Company. Sky
Broadband has enlisted gaming creators, Sunpi, Tubbo, Archie and LittleBunny,
to support the launch and promote the first livestream. Between them, the
creators have more than 17 million subscribers across Instagram, TikTok,
Twitch, X (formerly Twitter) and YouTube.
Jasmine Skee, Guild Esports' CEO: "We are thrilled to partner with Sky
Broadband on the Sky City launch in Fortnite. With 85% of Fortnite players
aged 18-35, this collaboration lets us engage with a key demographic in a new
and exciting way. Young people spend almost double their time gaming over any
other social channel. This is the new frontier of digital marketing, with
active and engaged users having authentic brand experiences. We can't wait to
see players enjoy the many unique elements we've weaved into the map and to be
part of a project that connects and entertains."
Sunny Bhurji, Sky Connectivity's Marketing Director added: "I'm super excited
about the launch of Sky City and the Speed Showdown activation as it once
again demonstrates how Sky Broadband is essential to its gaming customers.
It's a first-of-its-kind tournament that really brings streamers and their
audiences together and is all powered by Sky Broadband. I can't wait to see
the players in our Sky City Map, created in Fortnite."
For further information, please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887 7633
Chief Executive
Tennyson Securities
Corporate Broker +44 207 186 9030
Peter Krens
Tancredi Intelligent Communication
Media Relations
Helen Humphrey +44 7449 226 720
Charlie Hobbs +44 7897 557 112
guild@tancredigroup.com
About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that fields
professional players in gaming competitions under the Guild banner. Our
in-house training academy aims to attract and nurture the best esports talent,
and our goal is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community worldwide.
Guild is led by an experienced management team of entertainment sector and
esports veterans and co-owned by David Beckham. The Company is headquartered
in the UK and its shares are listed on the Main Market of the London Stock
Exchange (ticker: GILD). Please visit www.guildesports.com for more
information.
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