Guild signs ESL R1 Team Ahead of Esports World Cup
13/05/2024 10:00
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RNS Number : 0673O Guild Esports PLC 13 May 2024
Press Release
13 May 2024
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Guild signs ESL R1 Professional Team Ahead of Esports World Cup
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media
business, is pleased to announce that it has signed four professional sim
racing drivers to represent the Company in ESL R1, a sim racing championship.
James Baldwin, Bono Huis, Marko Pejic and Matt Emery have signed four-month
contracts with Guild and will represent the Company at the upcoming Esports
World Cup ("EWC").
James and Bono have been signed on loan from Mercedes-AMG Petronas Esports
Team ("Mercedes Esports"), the esports arm of one of the most successful teams
in Formula One history. Marko and Matt have been signed on loan from Veloce
Esports, a highly regarded esports and sim racing team. The four drivers have
a significant and growing online audience, with a combined social media reach
of over 220,000.
James Baldwin is a British sim racing professional who last year raced for
Mercedes Esports in the inaugural season of ESL R1. He has had a glittering
sim racing career, winning races in high-profile events including the Le Mans
Virtual Series and the eRace of Champions. He was named the 'World's Fastest
Gamer' in 2019 after winning the eponymous championship. James has also raced
for both Alfa Romeo F1 Esports and McLaren Shadow in Formula One Esports.
Bono Huis, from the Netherlands, is a five-time Formula Sim Racing champion
and the winner of the Formula E Visa Vegas eRace. In 2023 he competed for
Mercedes Esports in ESL R1 alongside James Baldwin and achieved victories in
the Le Mans Virtual Series and V10-R League. Bono has also raced in
traditional motorsports, recently testing for the Dragon Racing Formula E
team.
Marko Pejic, from Germany, is a seasoned top-tier sim racer. His achievements
include finishing as a finalist in Lamborghini's The Real Race 2020, which
attracted more than 2,500 drivers from 109 countries, as well as winning races
in the highly competitive DTM Esports Championship and ADAC GT Masters Esports
Series. Marko has also raced for Mercedes F1 Esports, where in 2021 he was
integral to the team's victory in the Constructors' Championship of the 2021
rFactor 2 Formula Pro Championship.
Matt Emery, from Great Britain, has established himself as one of the top
drivers on iRacing, a competitive online simulator frequented by Formula One
champion Max Verstappen. His notable victories include the IWC iRacing Esports
Fastest Lap Challenge Championship in 2022 and he secured a third-place finish
in the Porsche Esports Carrera Cup in 2023.
Jasmine Skee, CEO of Guild Esports, commented: "We are delighted to welcome
James, Bono, Marko and Matt to the Guild Family. Their exceptional talent and
proven track record in competitive racing make them a perfect fit for Guild as
we continue our preparation for the upcoming Esports World Cup. Together, we
look forward to pushing boundaries, inspiring fans, and achieving greatness on
and off the virtual track."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887 7633
Chief Executive
Tennyson Securities
Corporate Broker +44 207 186 9030
Peter Krens
Tancredi Intelligent Communication
Media Relations
Helen Humphrey +44 7449 226 720
Charlie Hobbs +44 7897 557 112
guild@tancredigroup.com (mailto:guild@tancredigroup.com)
About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that fields
professional players in gaming competitions under the Guild banner. Our
in-house training academy aims to attract and nurture the best esports talent,
and our goal is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community worldwide.
Guild is led by an experienced management team of entertainment sector and
esports veterans and co-owned by David Beckham. The Company is headquartered
in the UK and its shares are listed on the Main Market of the London Stock
Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States
(ticker: GULDF). Please visit www.guildesports.com for more information.
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