Guild signs partnership deal with Inspecs Ltd.
01/08/2024 12:00
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RNS Number : 7793Y Guild Esports PLC 01 August 2024
Press release
1 August 2024
Guild Esports PLC
("Guild Esports", "Guild" or "the Company")
Guild signs partnership deal with Inspecs Ltd.
Guild Esports (LSE: GILD), a global gaming-focused media business, is pleased
to announce it has entered into a partnership agreement with Inspecs Ltd.
("Inspecs"), a renowned designer and manufacturer of eyewear, which names
REGEN™ ("REGEN"), an Inspecs brand, the Official Eyewear Partner of Guild
Esports.
The terms of the deal are subject to commercial confidentiality and the total
contract value is payable in cash. Under the terms of the agreement, Guild
will feature REGEN products in various promotional activities including social
media content and behind-the-scenes videos. Guild's professional Apex Legends
players will be the first roster to wear REGEN-branded jerseys when they
compete at Esports World Cup (EWC), starting later today.
Guild's professional players will test and have the option to wear REGEN's
glasses during training sessions and professional competitions. REGEN's
glasses will additionally be made available for players using the Guild
Simulator Facility at the Sky Guild Gaming Centre.
REGEN glasses have been specifically designed for gaming, with a key focus on
health, comfort, and elevating the overall gaming experience. The glasses
feature blue-light-blocking lenses intended to allow gamers - both
professional and casual - to play for longer by reducing the strain on their
eyes. The initial feedback from Guild's professional players of REGEN's
products has been highly positive.
Jasmine Skee, CEO of Guild Esports, commented: "Guild's players need the best
equipment if they are to compete at the highest levels of esports.
Professional gamers spend hours each day training, which can place strain on
their eyes. By partnering with REGEN, not only are we bringing money in the
door, but its glasses will also allow our players to compete at their best for
longer. We'll be cheering on our Apex Legends team at the EWC, with REGEN
proudly on their jerseys."
Steve Tulba, Managing Director of Inspecs Ltd, said: "This partnership with
Guild Esports marks an exciting chapter for REGEN. Our eyewear is designed to
meet the unique needs of gamers, and we are confident that Guild's players and
fans will experience the benefits firsthand. We are committed to supporting
the esports community and helping players achieve their best performance."
For further information, please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887 7633
Chief Executive
Tennyson Securities
Corporate Broker +44 207 186 9030
Peter Krens
Tancredi Intelligent Communication
Media Relations
Helen Humphrey +44 7449 226 720
Charlie Hobbs +44 7897 557 112
guild@tancredigroup.com
About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that fields
professional players in gaming competitions under the Guild banner. Our
in-house training academy aims to attract and nurture the best esports talent,
and our goal is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community worldwide.
Guild is led by an experienced management team of entertainment sector and
esports veterans and co-owned by David Beckham. The Company is headquartered
in the UK and its shares are listed on the Main Market of the London Stock
Exchange (ticker: GILD). Please visit www.guildesports.com for more
information.
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