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RNS Number : 8583D  Numeracle Inc.  12 September 2024

Three Quarters of US Consumers Do Not Trust Existing Caller ID Information

MCLEAN, VA / ACCESSWIRE / September 12, 2024 / Consumer trust in caller ID
information is non-existent. That is the finding of recent consumer research
from Numeracle™Inc. ("Numeracle"), the pioneer in Verified Identity and
Entity Identity Management™ for communications. According to a study of
2,020 U.S. consumers entitled A New Era for Caller ID: Placing Trust at the
Heart of the Conversation, more needs to be done to provide verified and
trusted caller ID information when receiving calls from unknown numbers, with
two-thirds (66%) admitting that more accurate information would encourage them
to answer unrecognized incoming calls.

 

Numeracle, Inc.

Entity Identity Management

 

Consumers in the U.S. have become all too familiar with the unpleasant
experience of picking up their cellphone to yet another nuisance spam, or
nefarious scam call-77% of respondents said it was a daily or weekly
occurrence. While efforts across the communications industry to remedy this
problem continue, the American public still views existing solutions with
skepticism. The findings reveal:

More could be done to protect consumers against spam and scam calls-a third of
respondents do not feel they are protected at all.

Almost half (43%) of the respondents who have fallen victim to a scam call
said the most common reason for initially answering the call was inaccurate
caller ID information, leading them to believe the call was from a trusted
person or business.

In fact, 69% of respondents said they have missed, ignored, or declined an
important or wanted call because of a lack of trusted caller information.

This lack of trust is casting a shadow of doubt over the value and accuracy of
existing caller ID information. So pervasive is the issue that the large
majority (86%) of U.S. consumers would not answer a call even if caller ID
information was displayed. A similar percentage (85%) said they rarely or
never trust caller ID for an unrecognized number.

"The issue of trust and accuracy regarding caller ID information is an
important one. Greater accuracy does not always equate to increased trust, but
in this context, the two are inextricably linked. Consumers perceive existing
caller ID information to be inaccurate, and therefore, untrustworthy," says
Rebekah Johnson, Founder & Chief Executive Officer, Numeracle. "Little can
be done to reduce the number of spam or scam calls being made each day, but
there is an urgent need for a secure zero-trust ecosystem open to those
willing to play by the rules. Inaction will only lead to further skepticism
from consumers, and risks negatively impacting the perception of brands using
voice as a primary communication channel."

The research also analyzed the link between spam and scam calls, and brand
affinity. Consumers perceive they are most likely to receive a spam or scam
call from financial services (62%), followed by telecoms providers (40%), and
eCommerce businesses (34%). Such connotations can significantly damage brand
identity and affinity:

Almost three-quarters (69%) said their perception of brands in the sectors
they most associate with spam and scam calls has been negatively impacted.

Just over a third (31%) admitted that their loyalty to their favorite brands
would decrease if they were seen to be spam or scam.

A further 31% said it would make them reconsider spending money with those
brands, and a quarter (26%) said they would lose trust in those brands
altogether.

Calling for more accurate, trusted caller ID information alongside Numeracle
is internationally recognized expert in self-sovereign and decentralized
digital identity, Kaliya Young, IdentityWoman: "The problem of 'spam calls' is
also a problem of unreceived legitimate calls that are labeled as spam.
Despite the variety of communication channels we have today, voice is still
the primary channel for important life matters. We can't afford to not have
trusted and secure identities (caller IDs) in such a critical channel."

Numeracle's Entity Identity Management (EIM) platformprovides a comprehensive
solution that offers greater accuracy in caller ID information displayed on
devices. To find out more about Numeracle's solutions for enterprises and
service providers, visit: numeracle.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cubnVtZXJhY2xlLmNvbS8&sig=f9CR7KRvd1NtZtBqakQbQSttvLpdpDxrgCoCWAC0i2xXpMmrRIRkh5e7saDQJCV_t2TJC-9PaqUlprA9B27uMA&hit%2Csum=WyI0aW8zamIiLCI0aW8zamMiLCI0aW8zamQiXQ)
.

To read the full report 'A New Era for Caller ID: Placing Trust at the Heart
of the Conversation', visit: numeracle.com/caller-id-consumer-research-report
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cubnVtZXJhY2xlLmNvbS9jYWxsZXItaWQtY29uc3VtZXItcmVzZWFyY2gtcmVwb3J0&sig=wNCfbO-Rdhr1d4j1zEiJb65Lcwww6GJ2e_CpHHU6asxoF4v88Yv8bgOGFFE1PT-wQpOhz1R2t8JzT8vF8nvLzQ&hit%2Csum=WyI0aW8zamUiLCI0aW8zamYiLCI0aW8zamQiXQ)
.

Methodology

Numeracle commissioned Coleman Parkes to conduct this research. The survey was
conducted among 2,020 U.S. consumers who have received a spam or scam call on
their cell phone.

About Numeracle

Numeracle's Entity Identity Management™ (EIM) platform enables service and
platform providers to manage the identity of end entities and implement Know
Your Customer (KYC) policies to outbound communications. KYC identity vetting
and verification is the cornerstone of the platform; developed in support of
evolving federal regulations and telecom standards. EIM is used to associate
Verified Identity™ to outbound communications, manage branded presentation,
deliver call blocking and labeling prevention and remediation, and establish
visibility to number reputation to empower wanted communications. For more
information, visit www.numeracle.com
(https://stats.nwe.io/x/html?final=aHR0cHM6Ly93d3cubnVtZXJhY2xlLmNvbS8&sig=f9CR7KRvd1NtZtBqakQbQSttvLpdpDxrgCoCWAC0i2xXpMmrRIRkh5e7saDQJCV_t2TJC-9PaqUlprA9B27uMA&hit%2Csum=WyI0aW8zamIiLCI0aW8zamciLCI0aW8zamQiXQ)
.

Contact Information

CCGroup Communications Limited

numeracle@ccgrouppr.com

SOURCE: Numeracle, Inc.

 

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