** Chinese ADRs fall in premarket trading after China's
market regulator proposed new rules that would increase online
advertising oversight
** In the latest round of regulatory crackdowns, authorities
include stipulation that adverts should not affect normal
internet use or mislead users urn:newsml:reuters.com:*:nL1N2SH0BL
** Baidu BIDU.O , China's closest equivalent to Google, and
Tencent Music TME.N fall 1.3% and 3%, respectively
** Both BIDU and TME warned during recent quarterly results
that the short-term outlook for ad sales looked weak due to
pandemic and China's regulatory crackdown
** Ride-hailing firm Didi DIDI.K slumped 7.2% as
regulators also asked top executives to devise a plan to delist
from the NYSE due to concerns about data security urn:newsml:reuters.com:*:nL4N2SH28J
** E-commerce giant Alibaba BABA.K and JD.com JD.O fall
3.5% and 3%, respectively, while online discount retailer
Vipshop VIPS.N is down 4.4%
** Mobile game publisher BILI.O declines 6.5%
** Online education cos New Orient Education EDU.N and TAL
Education TAL.N fall 3.1% and 4.1%, respectively
** U.S.-listed ETFs KraneShares CSI China Internet ETF
KWEB.P down 4.5% and the broader iShares MSCI China ETF
MCHI.O falls 2.4%
(Reporting by Bansari Mayur Kamdar)
((BansariMayur.Kamdar@thomsonreuters.com;))