Director/PDMR Shareholding
Diageo plc
LEI: 213800ZVIELEA55JMJ32
Director/PDMR Shareholding
On 14 September 2026, the following awards were granted to Directors and persons discharging managerial responsibilities over either Ordinary Shares or American Depositary Shares as follows:
1. options under the Diageo 2023 Long Term Incentive Plan which are exercisable on 14 September 2029;
2. conditional awards in the form of Restricted Stock Units under the Diageo 2023 Long Term Incentive Plan, subject to the satisfaction of performance conditions, where indicated; and
3. conditional awards in the form of Restricted Stock Units under the Diageo Exceptional Stock Award Plan.
The notifications below, which have been made in accordance with the requirement of the UK Market Abuse Regulation, provide further details.
James Edmunds
Deputy Company Secretary
16 September 2026
Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
John O'Keeffe
2.
Reason for the notification
a)
Position / status
Member of Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
American Depositary Shares
US25243Q2057b)
Nature of the transaction
1. Grant of unapproved options over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
$87.07
37,900
2.
Nil
48,007
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Ewan Andrew
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
3. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
932
2.
£16.10
79,373
3.
Nil
102,790
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Hannah Brooks
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
American Depositary Shares
US25243Q2057b)
Nature of the transaction
1. Grant of unapproved options over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
$87.07
17,801
2.
Nil
22,786
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Alvaro Cardenas
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
American Depositary Shares
US25243Q2057b)
Nature of the transaction
1. Grant of unapproved options over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over American Depositary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
$87.07
23,797
2.
Nil
30,461
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Cristina Diezhandino
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
3. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
1,142
2.
£16.10
95,806
3.
Nil
124,094
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Randall Ingber
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
3. Grant of conditional award which will vest on 14 September 2029, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
1
2.
£16.10
82,297
3.
Nil
105,341
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Dan Mobley
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
3. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
1,086
2.
£16.10
73,656
3.
Nil
95,670
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Dayalan Nayager
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
3. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
932
2.
£16.10
107,103
3.
Nil
138,285
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Natalie Bickford
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of approved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
3. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
4. Grant of conditional award which will vest on 7 March 2027 in the form of Restricted Stock Units over Ordinary Shares under the Diageo Exceptional Stock Award Plan.
5. Grant of conditional award which will vest on 13 March 2028 in the form of Restricted Stock Units over Ordinary Shares under the Diageo Exceptional Stock Award Plan.
6. Grant of conditional award which will vest on 30 June 2028 in the form of Restricted Stock Units over Ordinary Shares under the Diageo Exceptional Stock Award Plan.
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
3,726
2.
£16.10
89,441
3.
Nil
119,254
4.
Nil
86,441
5.
Nil
90,763
6.
Nil
9,946
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Sujay Wasan
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
90,703
2.
Nil
116,100
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
1.
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Praveen Someshwar
2.
Reason for the notification
a)
Position / status
Member of the Executive Committee
b)
Initial notification / amendment
Initial notification
3.
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Diageo plc
b)
LEI
213800ZVIELEA55JMJ32
4.
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument
Identification code
Ordinary shares of 28 101/108 pence
GB0002374006b)
Nature of the transaction
1. Grant of unapproved options over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
2. Grant of conditional award which will vest on 14 September 2029, subject to the satisfaction of performance conditions, in the form of Restricted Stock Units over Ordinary Shares under the Diageo 2023 Long Term Incentive Plan
c)
Price(s) and volume(s)
Price(s)
Volume(s)
1.
£16.10
46,525
2.
Nil
58,488
d)
Aggregated information
- Aggregated volume
- PriceN/A
e)
Date of transaction
2026-09-14
f)
Place of transaction
Outside a trading venue
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