Brief: Dada signs strategic agreement with 4w MarketPlace

Digital Magics SpA

24/04/2015 08:12

April 24 (Reuters) - Dada SpA  DA.MI : 
    * Signs strategic agreement to aggregate its programmatic advertising branch ProAdv/Simply 
with 4w MarketPlace, an online advertising company of which Digital Magics  DMG.MI  owns 43 
percent of share capital 
    * Acquires 25 percent stake in 4w MarketPlace becoming the second shareholder 
    * The combination is expected to be completed by the end of the second quarter of 2015 
 
Source text for Eikon:  ID:nBIA240c6  
Further company coverage:  DA.MI  
 
 (Gdynia Newsroom) 
 ((gdynia.newsroom@thomsonreuters.com; +48 58 698 3920;))