Integral Ad Science rises on verification partnership with Netflix

Digital Turbine

13/10/2022 18:37

Oct 13 (Reuters) -     ** Shares of Integral Ad Science
Holding  IAS.O  move higher in a volume spike following
partnership with Netflix  NFLX.O  
    ** Netflix selects the digital ad verification company as a
partner to provide transparency into advertising performance on
upcoming Netflix ad-supported tier  urn:newsml:reuters.com:*:nPn5T6Cw6a
    ** IAS jumps as much as 6.5% to $7.83 following the
announcement, after which the stock pared gains amid a broad
market sell-off on Thursday
    ** IAS Netflix verification will be available Q1 2023
    ** IAS down ~67% YTD, similar to deep losses faced by whole
digital advertising industry, that's operating with several
economic headwinds
    ** Peers stock performance YTD: Snap Inc  SNAP.N  and
Digital Turbine  APPS.O  down 77%, PubMatic  PUBM.O  down ~50% 
 (Reporting by Saikeerthi in Bengaluru)
 ((Saikeerthi@thomsonreuters.com;))