REG - Digitalbox PLC - Acquisition of Walford News

DigitalboxAnnouncement

18/12/2024 07:00

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RNS Number : 4835Q  Digitalbox PLC  18 December 2024

18 December 2024

Digitalbox plc

("Digitalbox" or the "Company" or the "Group")

 

Acquisition of Walford News

 Confirmation of Director Appointment

 

Digitalbox plc (AIM: DBOX), the mobile-first digital media business, which
owns leading websites, including Entertainment Daily, The Daily Mash, The Tab,
and Emmerdale Insider, has entered into an agreement to acquire the online
assets, including all associated intellectual property, of Walford News
("Acquisition"). Walford News has been providing news, gossip and spoilers
about the popular UK soap opera, Eastenders since 2009.

 

The Acquisition, for a total consideration of £50,000, includes the purchase
of the website www.walfordnews.com (http://www.walfordnews.com) and associated
online assets including the Walford East Facebook page with its c.475.000
followers. The assets all operate an audience-led, advertising-focused media
model in common with Digitalbox.

 

Adding these assets to Digitalbox's growing portfolio is intended to
accelerate the Company's "Verticals Strategy". The strategy is to deliver
highly targeted sites, based around the Group's core competence,
entertainment, that benefit from fan bases delivering the kind of 'super
engagement' increasingly favoured by platforms, like Google and Facebook. In
August 2024, Company launched Emmerdale Insider, with further launches in the
pipeline. The Company continues to eye further acquisition opportunities.

 

The acquired assets of Walford News have a highly complementary positioning
with Digitalbox's brand, Entertainment Daily. A five-month transitional
services agreement with the vendor comes into effect from today to support
the integration process. During the integration process, Digitalbox will align
its content archives and editorial operations as it moves into 2025. In the 12
months to 30 November 2024, the assets being acquired generated revenue of
less than 1% of Digitalbox's revenue to 31 December 2023.

 

 

Confirmation of Director Appointment

 

Further to the Company's announcement on 28 November 2024 the Company is
pleased to confirm that Richard Spilsbury will join the Board on 1 January
2025 as Chief Financial Officer and Company Secretary. In accordance with the
AIM Rules the following information is required to be disclosed in relation to
Richard Spilsbury. Other than this information Richard Spilsbury has confirmed
there is no further information required to be disclosed under paragraph (g)
of Schedule Two of the AIM Rules.

 

Full Name:

 

Richard Donal Spilsbury

 

Age:

 

55

 

Current beneficial shareholding in the Company:

 

None

 

Current directorships:

 

Fourth Floor Group Limited

Cloudfind Limited

Link Stone Advisory Limited

Link Stone Advisory Partners Limited

2 Russell Street (Bath) Limited

 

Previous directorships within the last 5 years:

 

None

 

 

Enquiries:

 

 Digitalbox                                              c/o SEC Newgate
 James Carter, CEO
 Panmure Liberum (Nominated Adviser & Joint Broker)      Tel: 020 7886 2500
 James Sinclair-Ford
 Rupert Dearden

 Dougie McLeod

 Rauf Munir
                                                         Tel:  07786150915

 Leander Capital Partners (Joint Broker)
 Alex Davies

 SEC Newgate (Financial PR)                              Tel: 07540 106 366
 Robin Tozer / Molly Gretton                             digitalbox@secnewgate.co.uk

 

About Digitalbox plc

Based in the UK, Digitalbox is a 'pure-play' digital media business with the
aim of profitable publishing at scale on mobile platforms.

 

Digitalbox operates the following trading brands, "Entertainment Daily", "The
Daily Mash", "The Tab", "The Poke", "TV Guide" and "Emmerdale
Insider". Entertainment Daily produces and publishes
online UK entertainment news covering TV, showbiz and celebrity news. The
Daily Mash produces and publishes satirical news content. The Tab is
the UK's biggest youth culture site fuelled by students. The Poke expertly
curates and editorialises the funniest content from around the web and social
media. TV Guide serves as the definitive guide to what is on TV. Emmerdale
Insider charts the twists and turns of this ever present British soap staple.

 

Digitalbox primarily generates revenue from the sale of advertising in and
around the content it publishes. The Group's optimisation for mobile enables
it to achieve revenues per session significantly ahead of market norms for
publishers on mobile.

 

 

 

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