** Macy's shares M.N up ~1% at $13.90 premarket, adding to
1.2% rise on Thurs despite the department store chain cutting
FY23 forecast and missing Q1 sales estimate
** Stock initially fell on Thurs after Q1 report, but
reversed course later; still, M down ~33% YTD
** At least seven brokerages cut their PT, with BofA Global
Research pruning it to Street low of $13 (from $21)
** The median PT of the 16 brokerages covering M has dropped
to $18 from $23; their avg rating stays "hold" - Refinitiv data
** Tesley Advisory Group says Macy's hastened shift to
spring fashion in Q1, leaving customers with fewer options for
extended cooler weather
** JPM says higher markdowns across rivals such as Kohl's
KSS.N and Dillard's DDS.N could eat into M's FY sales
** But, Jefferies says Macy's sales drop could be less than
feared if it taps into brand partnerships, like with Nike
NKE.N
(Reporting by Juveria Tabassum in Bengaluru)
((Juveria.Tabassum@thomsonreuters.com;))