RCS - Distil PLC - Launch of TV advertising campaign for RedLeg

DistilAnnouncement

13/04/2022 07:00

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RNS Number : 1736I  Distil PLC  13 April 2022

 

13(th) April 2022

 

Distil PLC

Distil launches TV advertising campaign for RedLeg Spiced Rum

 

Distil Plc (AIM: DIS), owner of premium drinks brands RedLeg Spiced Rum,
Blackwoods Gin and Vodka, Blavod Black Vodka, Jago's Cream Liqueur and Diva
Vodka is pleased to announce the launch of a TV advertising campaign for
RedLeg Spiced Rum valued at over £500,000.

 

The first TV advertising campaign for the brand launches 14 April 2022 on ITV
channels, showcasing the brand's signature vanilla and ginger spiced rum and
bringing to life the iconic Red Legged Hermit Crab which lends the brand its
name.

 

For the campaign, RedLeg partnered with ITV Adventures. The teams worked
closely to develop the media plan, which will see the 30 second advert target
key audiences on linear ITV channels, as well as nationally across the ITV
Hub.

 

The strategy and creative has been produced in collaboration with on-demand
marketing agency Small World (https://www.smallworld.marketing/) and
end-to-end advertising agency, 10 Days London (https://www.10days.london/) .
The ad features RedLeg's signature serve alongside the Crab Dance - a
disruptive platform through which RedLeg's mascot is brough to life off-pack.

 

Don Goulding, Executive Chairman, commented:

 

"We are very excited to announce the launch of RedLeg's first TV advertising
campaign.

 

The team worked closely with ITV to devise the optimum media plan, and with
Small World and 10 Days to refine strategy and creative. Together we were able
to produce an ad which not only showcases the RedLeg occasion, but gave us the
opportunity to bring the hermit crab mascot to life, highlighting the brand's
playful, laid-back personality.

 

RedLeg has consistently grown ahead of the spiced rum category since its
launch in 2013, and we're confident that this campaign will continue to build
on the success of the brand."

 

To watch the ad please visit www.redlegrum.com (http://www.redlegrum.com)

 

For further information:

 

 Distil PLC
 Don Goulding, Executive Chairman            Tel +44 20 3283 4006

Shaun Claydon, Finance Director
 SPARK Advisory Partners Limited (NOMAD)
 Neil Baldwin                                Tel +44 20 3368 3550

 Mark Brady
 Turner Pope Investments (TPI) Ltd (Broker)
 Andy Thacker                                Tel +44 20 3657 0050

 James Pope

 

 

About Distil

 

Distil Plc is quoted on the AIM market of the London Stock Exchange. It owns
drinks brands in a number of sectors of the alcoholic drinks market. These
include premium spiced rum, vodka, gin, vodka vanilla cream liqueur and are
called RedLeg Spiced Rum, Blackwoods Vintage Gin, Blackwoods Vodka, TRØVE
Botanical Vodka, Blavod Original Black Vodka, Diva Vodka and Jago's Vanilla
Cream Liqueur.

 

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