RCS - Distil PLC - RedLeg Launches Limited Edition Bottle

DistilAnnouncement

09/10/2023 07:15

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RNS Number : 0486P  Distil PLC  09 October 2023

DISTIL PLC

RedLeg Launches Limited Edition Bottle

 

 

Distil plc (AIM:DIS), owner of premium drinks brands RedLeg Spiced Rum,
Blackwoods Gin and Vodka, TRØVE Botanical Vodka and Blavod Black Vodka, is
pleased to announce the release of a striking Limited Edition RedLeg Spiced
Rum bottling.

 

Presented in a matt red sprayed bottle, custom-matched to the brand's livery,
the iconic crab logo is finished in an eye-catching gold foil and surrounded
by flavour descriptions and recipe suggestions for consumers to enjoy at home.

 

The limited edition has been released to celebrate the brand's 10(th) birthday
this year and will be available in major grocery, as well as direct through
the RedLeg website from mid-October.

 

Commenting on the launch, Sarah Kingsbury, Marketing Director, said: "We
launched RedLeg in 2013 to spice-up the previously one-dimensional rum
category at a time when we identified growing consumer demand. The brand has
experienced great success over the years, repeatedly growing ahead of the
category, sales of which recently surpassed £1bn in the UK in 2022.

 

We wanted to celebrate the milestone with something that was special but
accessible to all of the fans which have supported the brand over the years.
The limited edition pack is bold yet premium, and will give us great stand-out
on shelf.

 

RedLeg remains a key brand for our business and we are focussed on continuing
to grow and expand the reach of the brand in the UK and globally with robust,
cross-channel marketing support."

 

For further information please contact:

 

 Distil plc
 Don Goulding, Executive Chairman                Tel: +44 203 405 0475
 SPARK Advisory Partners Limited (NOMAD)
 Neil Baldwin                                    Tel: +44 203 368 3550

 Mark Brady
 Turner Pope Investments (TPI) Limited (Broker)
 Andy Thacker / James Pope                       Tel: +44 20 3657 0050

 

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