RCS - Distil PLC - RedLeg Launches Packing Refresh

DistilAnnouncement

06/01/2026 07:00

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20260106:nRSF7088Na&default-theme=true

RNS Number : 7088N  Distil PLC  06 January 2026

RedLeg Launches Packing Refresh

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Distil plc (AIM:DIS), owner of premium drinks brands RedLeg Spiced Rum,
Blackwoods Gin and Vodka, TRØVE Botanical Vodka and Blavod Black Vodka, is
pleased to announce a packaging refresh for RedLeg Spiced Rum.

 

RedLeg Spiced Rum has undergone a packaging refresh across the range, giving
the multi-award-winning brand an eye-catching new look.

 

The most significant packing update since the brand launched in 2012, the
refresh brightens the RedLeg palette, increasing the use of the brand's hero
red colour, simplifying the wordmark which takes inspiration from traditional
Caribbean sign-writing styles, and updating its red leg hermit crab
illustration, including the addition of foiling and tactile varnish details to
the shell.

 

Developed in partnership with packaging experts Barlow & Co, the design
refresh was undertaken to increase stand-out on shelf, heroise the brand's
namesake crab and appeal to a younger adult audience.

 

The refreshed pack is rolling out to stores and on-trade venues nationwide
now, as well as being available directly from redlegrum.com.

 

In addition to the core RedLeg Spiced product, the RedLeg flavour range has
also been refreshed with bold coloured labels to increase stand-out and ease
of flavour identification in both on- and off-trade environments. The new
flavour packaging will roll out later in the year.

 

Commenting on the refresh, Marketing Director, Sarah Kingsbury, said: "This
refresh has been in the background for some time, and we're excited to now be
able to share this with our customers. We've stayed true to RedLeg's roots,
while increasing stand-out, legibility and premium cues to create a pack which
is preferred by 77% of consumers surveyed vs the previous iteration. Early
performance is encouraging, and we look forward to building on this with on
and off-trade marketing support over the coming year."

 

Enquiries:

For further information, please contact:

 

 Distil PLC
 Don Goulding, Executive Chairman  Tel: +44 203 283 4006

 SPARK Advisory Partners Limited

 (NOMAD)
 Neil Baldwin                      Tel: +44 203 368 3550

 Mark Brady
 Allenby Capital Ltd

 (Broker)
 James Reeve/Piers Shimwell        Tel: +44 (0)20 3328 5656

 Matt Butlin/Jos Pinnington

 

 

About Reach announcements

Reach is an investor communication service aimed at assisting listed and
unlisted (including AIM quoted) companies to distribute media only /
non-regulatory news releases such as marketing messages, corporate and product
information into the public domain. An RNS Regulatory announcement is required
to be notified under the AIM Rules for Companies.

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAUVRBRNAUARAR



            Copyright 2019 Regulatory News Service, all rights reserved