RCS - Distil PLC - REDLEG LAUNCHES SUMMER LIMITED EDITION BOTTLE

DistilAnnouncement

08/07/2024 11:00

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RNS Number : 5143V  Distil PLC  08 July 2024

REDLEG LAUNCHES SUMMER LIMITED EDITION BOTTLE

Distil plc (AIM:DIS), owner of premium drinks brands RedLeg Spiced Rum,
Blackwoods Gin and Vodka, TRØVE Botanical Vodka and Blavod Black Vodka, is
pleased to announce the release of a new Limited Edition RedLeg Spiced Rum
bottling.

Wrapped in a matt-finish sleeve, the design includes gold detail and bespoke
illustrations which bring the brand's iconic crab to life, alongside a sharing
punch recipe to enjoy with friends, and a scan-to-win, on-pack competition.

The limited edition has been released to celebrate summer entertaining and
will be available in major grocery, as well as direct through the RedLeg
website (https://www.redlegrum.com/) .

Commenting on the launch, Sarah Kingsbury, Marketing Director, said: "RedLeg
celebrates sharing good times with friends all year round, but with this
limited edition we capture the best of summer entertaining.

The bottle brings our iconic crab to life in a new, playful way, featuring our
mascot dancing, making and serving drinks. The design also encourages
consumers to enjoy with friends by creating a signature sharing punch,

Our first RedLeg Limited Edition Bottle in Q3 of 2023 exceeded our targets,
disrupting the fixture and encouraging new consumers to the brand. We hope to
build on this success, continuing to develop a strong community of followers
with this second release. RedLeg remains a key brand for our business and we
are focussed on continuing to grow and expand the reach of the brand in the UK
and globally with robust, cross-channel marketing support."

 

For further information please contact:

 

 Distil plc
 Don Goulding, Executive Chairman                  Tel: +44 203 405 0475
 SPARK Advisory Partners Limited (NOMAD)
 Neil Baldwin                                      Tel: +44 203 368 3550

 Mark Brady
 Turner Pope Investments (TPI) Limited (Broker)
 Andy Thacker / James Pope                         Tel: +44 20 3657 0050

 

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