REG - Distil PLC - Appoints Global Brands to manage UK distribution

DistilAnnouncement

15/01/2025 07:00

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RNS Number : 3332T  Distil PLC  15 January 2025

Distil PLC

Appointment of Global Brands to manage full UK distribution

 

Distil plc (AIM: DIS), owner of premium drinks brands including RedLeg Spiced
Rum, Blackwoods Gin and Vodka, and Blavod Black Vodka, is pleased to announce
an extension of its partnership with Global Brands Ltd ("Global Brands") to
include total UK trade.

 

Distil has a long-established partnership with Global Brands, having worked
with its experienced team on the RedLeg ready-to-serve cans with Franklin
& Sons since 2019 before appointing the distributor to service Distil's UK
grocery, cash & carry, and convenience customers since March 2024.

 

The partnership has now been further extended, with Global Brands having been
appointed to service the UK on-trade, giving Global Brands full distribution
rights in the UK, effective from 15 February 2025.

 

Utilising its extensive sales network, and proprietary logistics and warehouse
capabilities, the extension of this partnership offers the opportunity to work
closely with a longstanding partner to accelerate brand growth.

 

Distil's relationship with Marussia Beverages, which has serviced UK on-trade
and premium off-trade customers since September 2022, will cease in light of
this new partnership.

 

Don Goulding, Executive Chairman of Distil, said:

 

"Following a successful trial in the grocery and cash & carry sector, I'm
delighted to announce a new partnership with Global Brands, extending its
distribution to the full UK trade.

 

The Global Brands portfolio, which includes VK, Hooch, and Franklin &
Sons, alongside third-party brands Shanky's Whip and American Beverage
Marketers (ABM), offers important synergies with Distil brands in terms of
target consumers and trade accounts.

 

The Global Brands team has demonstrated clear understanding of Distil's brands
and ambitions, and we are excited by the opportunities that will be opened-up
as part of its portfolio. The sales force is considerably larger than we've
dealt with previously, and they've demonstrated strong relationships with key
national groups, as well as operational efficiencies and organisational
excellence. We are confident that Global Brands is the best partner to support
our growth within the UK trade.

 

Distil will work closely with Global Brands across all functions to drive
Distil's commercial and marketing agenda, with Global Brands servicing the
customers from a logistics and communications perspective, allowing Distil
brands to benefit from the scale of its business in this channel.

 

As part of this new partnership, our relationship with Marussia Beverages will
come to an end. The team at Marussia are experts in their field and have done
a great job for our brands over the last two years, we thank them for their
support and wish them all the best for the future."

 

Julian Atkins, Managing Director at Global Brands, commented: "Building on the
success of our initial collaboration with Distil PLC to distribute RedLeg
Spiced Rum in the UK off-trade, we are thrilled to announce the expansion of
our partnership. This new agreement grants us full UK distribution rights for
RedLeg Spiced Rum, Blackwoods Gin & Vodka, and Blavod Vodka from within
Distil PLC's portfolio.

 

RedLeg Spiced Rum has already made its mark with its distinctive identity and
exceptional quality, capturing the attention of consumers and retailers alike.
We are equally excited to bring Blackwoods Gin & Vodka, and Blavod Vodka
into our portfolio - each offering unique character and heritage that
perfectly complements our commitment to offering our customers variety and
innovation.

 

This extended partnership marks another significant milestone in our growth
strategy, ensuring our dedication to delivering exceptional brands to the UK
market. With our growing sales team and strong infrastructure, we are well
positioned to grow these brands while actively pursuing new opportunities for
third-party collaborations."

 

 

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS STIPULATED UNDER THE UK
VERSION OF THE MARKET ABUSE REGULATION NO 596/2014 WHICH IS PART OF ENGLISH
LAW BY VIRTUE OF THE EUROPEAN (WITHDRAWAL) ACT 2018, AS AMENDED.  ON
PUBLICATION OF THIS ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS
INFORMATION IS CONSIDERED TO BE IN THE PUBLIC DOMAIN.

 

 Distil PLC
 Don Goulding, Executive Chairman  Tel: +44 203 283 4006

 SPARK Advisory Partners Limited

 (NOMAD)
 Neil Baldwin                      Tel: +44 203 368 3550

 Mark Brady
 Allenby Capital Ltd

 (Broker)
 James Reeve/Piers Shimwell        Tel: +44 (0)20 3328 5656

 Jos Pinnington/Guy McDougall

 

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