** Shares of Australia's Domino's Pizza Enterprises DMP.AX fall 4.7% to A$20.3, their lowest levels since August 2014
** Analysts at Morgan Stanley reduce PT on the pizza maker to A$24 from A$37.4, and downgrade rating to "equal-weight" from "over-weight"
** Brokerage flags structural headwinds for traditional quick-service restaurant chains have intensified, reflecting consumer's shift towards more healthy choice and fast-casual offerings
** Adds issues around price rises which have eroded the "value proposition"
** Expects co to reset same-store-sales growth outlook at the group Investor Day for second half of the year
** Says co's network expansion to remain under pressure until store profitability improves
** While MS views new CEO's changes as positives, says benefits are hard to quantify and are likely to be more medium-to-long term in nature
** Stock down 29.7%, YTD
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com;))