RCS - dotDigital Group plc - Launch of Enhanced Platform Functionality

dotDigitalAnnouncement

25/05/2023 07:00

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RNS Number : 5581A  dotDigital Group plc  25 May 2023

25 May 2023

RNS Reach

 

Dotdigital Group plc

("Dotdigital" or the "Group")

 

Dotdigital launches enhanced platform functionality

Next generation AI capability to support hyper-personalised digital marketing

 

Dotdigital Group plc (AIM: DOTD), the leading 'SaaS' provider of omnichannel
marketing automation technology, is pleased to announce a series of
enhancements to its Dotdigital Customer Experience and Data Platform (CXDP),
including next generation AI and machine learning-driven capabilities.

 

These enhancements include the launch of an artificial intelligence-powered
(GPT-3.5) campaign creation functionality. Generative AI provides marketers
with recommendations and inspiration on how to improve campaign content and
save time, all whilst maximising customer engagement.

 

Dotdigital has also introduced a new set of predictive analytics driven by
machine learning, which analyse past purchasing behaviour from customers and
produce actionable insights for marketers. This helps Dotdigital's customers
to better understand the right action to take, and at the right time. Insights
provided through the platform include when a customer is likely to complete
their next order, which customers are at risk of leaving, and identifies those
that are likely to spend the most over time.

 

Steve Shaw, Chief Product & Technology Officer at Dotdigital, commented:

 

"Today's launch puts cutting-edge AI at the fingertips of marketers and
represents a significant leap forward as it is seamlessly baked into their
day-to-day campaign processes. This makes it infinitely more usable than AI
implementations seen elsewhere and ultimately improves how effective our
customers' digital marketing efforts are. Our models are powered by Microsoft
Azure's OpenAI GPT-3.5 service which provides the security and enterprise
promise of Azure, so our customers can be sure they are adopting AI
responsibly."

 

Product innovation forms a core element of Dotdigital's strategy. The Group
continues to invest in R&D to ensure its platform stays ahead of
ever-changing customer expectations and technological opportunities.

 

For further information please contact:

 

 Dotdigital Group Plc                                    Tel: 020 3953 3072

Milan Patel, CEO

Alistair Gurney, CFO                                   investorrelations@dotdigital.com

 Alma PR (Financial PR)                                  Tel: 020 3405 0210

 Hilary Buchanan                                         dotdigital@almapr.co.uk

 David Ison

 Kieran Breheny

 Canaccord Genuity (Nominated Advisor and Joint Broker)  Tel: 020 7523 8000

Bobbie Hilliam, Corporate Finance

 Jonathan Barr, Sales

 finnCap (Joint Broker)                                  Tel: 020 7220 0500

Jonny Franklin Adams, Corporate Finance

 Alice Lane, ECM

 Singer Capital Markets (Joint Broker)                   Tel: 020 7496 3000

Shaun Dobson, Corporate Finance

 Alex Bond, Corporate Finance

 

 

 

 

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