Street View-Elf Beauty growth under scrutiny

e.l.f. Beauty

06/11/2025 11:43

** Elf Beauty ELF.N shares plunged nearly 25% premarket on Thursday, a day after forecasting softer-than-expected annual sales and profit, as the cosmetics maker grapples with higher tariff costs and cautious consumer spending

** At least three brokerages trim PT on stock

** Average rating of 17 analysts is "buy"; median PT is $130, as per data compiled by LSEG

GROWTH SCRUTINY AMID MIXED SIGNALS

** Jefferies ("buy", PT: $120) says U.S. business is pressured by a shipment pause in Q2 and international segment is hurt by strong year-ago comparisons

** Piper Sandler ("neutral", PT: $100) says while momentum at the Rhode brand is strong, core sales growth is "disappointing and not deserving of a premium multiple, in our view"

** Oppenheimer ("perform") says "although management is typically conservative, the e.l.f. brand's contribution to guidance was much softer than we envisioned"

** J.P.Morgan ("overweight", PT: $137) expects sustained market leadership due to strong consumer demand and strategic acquisitions like Rhode

 (Reporting by Chandni Shah in Bengaluru)

 ((Chandni.shah@thomsonreuters.com;))