Ulta Beauty raises annual sales, profit forecasts

e.l.f. Beauty

27/08/2026 21:08

Aug 27 (Reuters) - Cosmetics retailer Ulta Beauty ULTA.O raised its annual sales and profit forecasts on Thursday, betting that marketing and product assortment investments would drive demand even as macroeconomic uncertainty looms.
The company expects full-year sales to grow between 6.7% and 7.2%, up from its prior forecast of 6% to 7%.
It now expects fiscal 2026 comparable sales to grow in the range of 3.2% to 3.7%, compared with a prior forecast of a 2.5% to 3.5% rise.
Ulta expects annual earnings per share in the range of $28.70 to $29, compared with its prior forecast of $28.36 to $28.80 per share.

 (Reporting by Koyena Das and Neil J Kanatt in Bengaluru and Arriana McLymore in New York City; Editing by Vijay Kishore)
 ((koyena.das@thomsonreuters.com))